Google reveals music-search service
Google has provided details of its new ‘Discover music’ search feature, which enables people to find songs via the search engine.
When a user searches for a music-related query such as the name of a song, artist or album, search results will include links to an audio preview of relevant songs provided by partners MySpace and Lala.

Clicking on the result allows a consumer to listen to an audio preview of the song directly from one of those partners, with links to purchase the full song.

MySpace will provide streaming music from record labels EMI, Sony, Universal and Warner.

The pop-up player includes a link to music videos and any relevant tour information. Users will then be able to buy songs from iTunes or Amazon.

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Come join the fans next weekend as the RDS hosts the country’s biggest music show, writes Liam Collins THE LIVE STAGE SUNDAY October 4 THE LIVE STAGE

It’s the biggest music show ever staged in this country. Fans of rock, pop and folk are in for a real treat with a bewildering array of live music, seminars, workshops, exhibitions and discussions at The Music Show, which takes place in the RDS, Dublin, next weekend, October 3 and 4. The Rory Gallagher Exhibition has now been added to the extensive line-up.

The Music Show includes bands such as The Blizzards, Imelda May and The Coronas playing live, plus a series of interviews with, among others, Christy Moore, Johnny Fean of Horslips and Keith Duffy, as well as panel discussions and music-themed exhibitions. The Music Show is presented by Hot Press in association with the Sunday Independent, the Irish Independent and RTE’s 2fm.

A series of panel discussions will include luminaries such as Nicky Ryan, who helped invent the Enya phenomenon; James Morris, founder of the famous Windmill Lane recording studios where U2 made their early recordings; rock accountant Ossie Kilkenny; film director Jim Sheridan, and many more.

Mick Sheehan of The Script said The Music Show gave an opportunity for insiders and fans to meet the people who matter in the industry.

“Whether it’s writers or producers — pretty much anyone who has success in this game — you get to quiz them and talk to them,” he said.

The Music Show in association with the Sunday Independent costs €12 per ticket for one day or €16 for the weekend, with family tickets for two adults and up to four children from €28 to €36.

The full line-up for The Music Show is as follows:

SEMINARS & PANEL DISCUSSIONS

12pm THERE IS A FUTURE FOR MUSIC

What it says on the tin. The official opening panel will explore the emerging opportunities for musicians, bands, managers and other key industry players, in an era of unprecedented and accelerating change.

GEMMA HAYES, right; NOEL HOGAN (music producer & The Cranberries); NOEL McHALE (MCD); JAMES HYLAND (manager & Ringtones guru)

1pm WHERE MUSIC MEETS PICTURES

How do directors see the role of music in movies? Is it important from a creative perspective? A commercial one? A session on music in movies, placement of songs on soundtracks and how the parts of the jigsaw really fit together.

JIM SHERIDAN (director, My Left Foot, In America); JOHN CARNEY (director, Once); NICK ANGEL (music supervisor, Atonement, About a Boy); STEPHEN RENNICKS (composer, Garage)

2pm THE GREAT DEBATE: IS ILLEGAL FILE-SHARING REALLY KILLING MUSIC?

And, if so, what can be done to deal with it? Is the “three strikes” rule agreed between the Irish Recorded Music Association and Eircom the only way forward, or is it using a sledgehammer to smash a nut — as critics contend? The debate that is dividing music will be hot!

JOHN KENNEDY (CEO IFPI); SHANE O’NEILL (Snr VP, Liberty Global); BILL WHELAN (Composer, Riverdance); BP FALLON (rock’n'roll vibe man)

3pm HAS IRISH MUSIC LOST ITS SOUL?

Did Ireland lose its way with the Celtic Tiger? Get sucked into a consumerist bubble? And did the music also lose it? Were the protest singers silenced by the sounds of the tills ringing? Or is music still an urgent force, in a society in turmoil?

PHILIP KING (director, Bringing It All Back Home); LUKA BLOOM (artist & songwriter); STEPHEN SHANNON (producer & member, Halfset); JOHN REYNOLDS (music producer & manager)

4pm SONGWRITING: IS IT JUST ANOTHER BUSINESS, THEN?

Songs, they say, will always be vital. But is it important for writers to aspire to creating art? Must it come from the heart? Is collaboration creatively compromising, or the ultimate liberation? And how important really are those royalty cheques?

JIM KERR (Simple Minds); PAUL BRADY, left, (artist & songwriter); RUTH-ANNE CUNNINGHAM (artist & songwriter); MAY KAY (Fight Like Apes)

MASTERCLASSES, WORKSHOPS & PUBLIC INTERVIEWS

1pm IRISH YOUTH MUSIC AWARDS

Presentation and performance featuring the winning band of the Irish Youth Music Awards.

2pm GUITAR WORKSHOP

3pm DRUM MASTERCLASS with CONOR GUILFOYLE

4pm RECORDING WORKSHOP

5pm PUBLIC INTERVIEW 1: HAVE GUITAR, WILL TRAVEL

A Conversation about Life, Work and Music with GLEN HANSARD, right

12.30pm COMPETITION

WINNER

1pm BIPOLAR EMPIRE

2pm THE CORONAS

3pm THE CHAPTERS,

pictured left

4pm IMELDA MAY

5pm DIRECTOR

SEMINARS & PANEL DISCUSSIONS

12pm THE ARTS UNDER ATTACK: A RESPONSE

An Bord Snip Nua has recommended huge cuts in the budgets allocated to all of the arts organisations. So how important are the arts to a country like Ireland? How will musicians, film-makers and creative workers be affected if the knife is applied?

JAMES MORRIS (Irish Film Board); BARRY DEVLIN (film-maker & member Horslips); CAMILLE O’SULLIVAN (artist)

1pm SERVANT OR MASTER? RECORD PRODUCERS NEED TO KNOW THEIR PLACE …

Some producers have a trademark sound. Others are like ghosts in the machine, imposing as little as they can. And there are maestros of the mixing desk whose critical instincts make all the difference. What is the key to making great records?

DAVID ARNOLD (producer & James Bond composer); NICKY RYAN (producer, Enya); GARETH MANNIX (producer, Republic of Loose); ROGER BECHIRIAN (producer, Elvis Costello, & manager, Bell X1)

2pm RECORD COMPANIES STILL HAVE THE BEST TALENT SCOUTS! DISCUSS

In a changing world, what is the role of A&R and labels? Are bands and artists best served by established modes of discovering talent? What are labels looking for? And what are the differences between majors and indies, and going it alone?

OSSIE KILKENNY (financial adviser & industry expert); NICK SEYMOUR (member, Crowded House, & producer); CONOR O’MAHONY (A&R, Warner Music UK); ANDREW FERRIS (Smalltown America Records)

3pm BROADCASTING: IT’S ALL IN THE MUSIC

Radio stations are defined by the music they play. Music also gives identity to programmes on TV. But how are playlists chosen? Is there scope for individual choice in some stations and not in others? And are Irish artists given a fair shake?

DERMOT McEVOY (music associate, The Late Late Show); HECTOR O HEOCHAGAIN, left (radio & TV film-maker); RICK O’SHEA (DJ, RTE 2FM); TONY FENTON (DJ, Today FM)

4pm ENCORE: A GREAT LIVE ACT WILL SURVIVE ANY RECESSION!

Record sales may be in decline, but there is still money to be made touring. So what is it that makes a great live act? How important is it to put on a show? What are agents and promoters looking for? And is live music the answer to the industry’s ills?

VINCE POWER (venue owner & festival promoter); STEVE STRANGE (agent, X-Ray Touring); STEVE IREDALE (tour production, Led Zeppelin, U2); RSAG (artist, producer & performer)

MASTERCLASSES, WORKSHOPS & PUBLIC INTERVIEWS

1pm DRUM CLINIC

2pm BASS WORKSHOP with KEITH DUFFY (leading Irish bass player)

3pm GUITAR MASTERCLASS with guitar legend JOHNNY FEAN, right (Horslips)

4pm Public Interview 2: IS IT FOLK, IS IT ART, OR IS IT ROCK ‘N’ ROLL? A Conversation about Songs with CHRISTY MOORE

5.30pm DJ WORKSHOP

12.30pm THE BRILLIANT THINGS

1pm VENGEANCE AND THE PANTHER QUEEN

1.30pm DELORENTOS

2.30pm VILLAGERS

3.30pm DAVID KITT (right)

4.30pm REPUBLIC OF LOOSE

5.30pm THE BLIZZARDS

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Successful brand management can be a very tricky business. Traditionally brand managers spent vast sums conducting endless swathes of expensive research to peer into the hearts and minds of consumers.

Since the 60s entire research industries have been developed to satisfy the brand managers’ hunger for information. Acres of forests have been felled to supply the bulky print reports that clutter so many marketing departments. Sometimes the research proved useful. Other times it just stated the blindingly obvious.

Consumers are analysed by marketers in the same way bacteria are analysed by microbiologists. How are they behaving? What about under these conditions? What if we introduce this to their environment? And so on …

Poked, prodded and then bombarded with ads, it is no surprise that consumers became cynical.

The global village and the squinting windows
Consumers want to feel they have individual needs and tastes. Advertising is fond of using words like relationship or connection. And what about conversation, dialogue, meaninful, personalisation, empathy, disruption, capture, emotional, resonance, collaboration, symbiotic, measured, targeted and approachable? All good words but not as interesting as behavioural.

For many behavioural marketing (advertising goods to individuals based on an intimate knowledge of that person’s online activities) is invasive. The world has become a village and the curtains of the squinting windows are twitched by the global brands. They want to know everything there is to know about the people walking down main street planet earth.

Meglena Kuneva, the consumer affairs Commissioner, recently made it very clear that Brussels would not tolerate behavioural targeting. She said that to avoid regulation EU internet firms, especially the big publishers, must agree rules to protect consumers’ rights, in line with existing legislation.

According to the 2008 JNIR figures half of the Irish population over the age of 15 is online. That’s nearly 1.8 million people.

22% of Irish adults are online every day, with an additional 13% online most days, a potential audience of 1.265 million. A majority of web users (54%) have made at least one online purchase in the past month. This trend is rising and rising sharply. However, the JNIR figures only represent the findings of 19 online publishers.

What is most frustrating about the Irish online advertising industry is the lack of information and real spend figures. By not revealing the true value of what is being spent online the sector is shooting itself in the foot argues Sean McCrave, chief executive of IAPI. “Since the publishers are not providing the real figures for the Adspend system we have no idea as to the true value of the sector. We know it’s growing but the figures we have show its in decline. This is not the case. What data we have shows its just over 1% of the total ad market but the reality is closer to 10%. The industry and the publishers are doing themselves a disservice, and their clients a disservice, by not releasing the true figures.”

McCrave says revealing the true value of what is spent online is the easiest form of self promotion. “If a marketing manager knew the sector was worth 10% of total ad spend they might increase their spend online. It’s ridiculous to think we don’t have a true value for online ad spend.”

Looking for the real deal
Behavioral targeting, while scrutinised by privacy advocates, is a natural progression for digital marketing. If you can see what people are doing and how they are behaving, for free, then why not use this information to make them offers?

Why pay for expensive research when you can get what you want to know from the search engines? And if you’re a big publisher yourself you can tell your advertisers what your readers/consumers are up to online. You can help your clients target the people they want.

As the recession bites people want to feel they are getting value. Targeted value offerings by the big brands won’t be ignored by consumers looking for a deal that suits their needs.

Measurable and cost effective results
Independent Digital, the online offering from Independent News and Media, has launched a targeting solution for brands. Its partner in the service is behavioural targeting company Audience Science. Brands will now be able to target specific audiences across all Independent Digital properties which include: www.independent.ie, www.herald.ie, www.loadzajobs.ie, and www.yourlocal.ie and the Independent local sites.

“Marketers will have the ability to discover insights into what their users have been doing on sites, going beyond simple targeting to create even more accurate, effective segments. It is more important then ever to ensure measurable and cost effective results,” says Eileen Ruddy, group online sales director.

Importantly, for those with a keen eye on privacy issues the Audience Science service does not collect personally identifiable information, install software on users’ computers, or track key strokes.

While Independent Digital is the first large Irish publisher to offer this service, it won’t be the last. Niche and specialist online publishers will live or die by their ability to offer their advertising clients the capacity to target specific products and specific groups of people during relevant sales cycles.

Google simply recognises the number
While Independent Digital is the first large Irish publisher to embrace behavioural targeting, Google got there first. Google calls its service ‘interest-based advertising’ (IBA) and is quick to point out that it just wants to know the consumers as numbers and not names.

“People are right to be concerned about privacy online,” says Damian Lawlor, director of AdSense and YouTube Online, EMEA, “and we have taken care to build privacy controls into the development of IBA. It is important to stress that, throughout this process, Google does not know your name or any other personal information about you. Google simply recognises the number stored in your browser, sees that it falls into a particular interest category and shows more ads related to that interest.”

Lawlor also says that Google will not use “sensitive interest categories such as those based on race, religion, sexual orientation, health, or sensitive financial categories.”

And trying to distance itself even further from any Big Brother accusations Google says its Ads Preference manager tools allow consumers to be in control of what ad content is directed at them. “The user can choose the categories of advertising that they would like to receive, or opt out altogether,” argues Lawlor. “It’s an easy to use and transparent system. We’re not doing anything that isn’t already standard practice on the internet, but with these tools we believe we have gone further in terms of choice and transparency.”

Do we have enough data in Ireland?
Electric Media says it will be offering behavioral targeting across its network within the coming months. “While there is a growing interest in behavioral targeting, many buyers are not prepared for the outcomes it creates,” says Dermot Hanrahan, CEO of Electric Media. “In the UK, where this methodology is more developed, it has been found that efficient behavioral targeting often leads to lower click through rates, but, more importantly, higher conversion – ultimately better results.”

Keith O’Reilly, sales director with eType, says advertisers are becoming more interested in behavioural targeting. “We have been offering it since we started the business – our re-messaging functionality, which allows us to segment audiences based on how they have interacted with an ad, is especially popular here in Ireland.”

Hanrahan, however, says a premium should be charged. “Behavioral targeting is gaining huge traction in other markets despite the fact that it a carries a premium. Obviously, the more targeted the audience delivered the more it will cost, but the extra cost ultimately is worth paying.”

Apart from certain privacy issues, what are the challenges facing behavioural targeting? “In our experience, the challenge is to have simply enough Irish data to enable the behavioural targeting to be really effective,” says O’Reilly. “Behavioural technology will allow you to see how a user of a site behaves and will show which topics they are interested in – but will it give you enough data to build up a clear picture of what this user is really interested in? Is there a disparate range of content for you to accurately understand and classify the user if your content only appeals to a narrow market segment? Our contention (of course) is that behavioural targeting is most relevant when implemented by a network with a broad range of national and international publishers providing inventory.”

It ain’t no silver bullet
Lee Thompson, MD of i-Believe says his company sells people not pages. “We haven’t set out to be a broad aggregator of traffic, rather a niche aggregator of audiences. Therefore, we have been careful to build very defined audience clusters around key vertical categories such as IT, business, recruitment, sport and lifestyle. We can provide advertisers with direct access to individuals with real and current interests and needs in certain areas.”

And this is what advertising is all about – reaching the most people disposed to the message with minimum wastage. However, Thompson is not convinced that behavioural targeting is the Holy Grail of advertising.

“Behavioural targeting tends to value the user as a mobile target and tends to downplay the importance of the user’s current context, the brand environment that the user find himself/herself in at a particular point in time. While behavioural targeting is helpful in terms of helping profile a user, it is not the silver bullet. Additionally there are scale issues. Also important is the legitimate issue as to whether publishers are happy to share knowledge of their users with a third party where they may not be the direct beneficiaries.”

Dermot Hanrahan says there is a growing awareness that the measurement of effectiveness through CTR (click-through-rate) is a blunt and often irrelevant metric. “Whereas a year ago it was deemed the most important way of measuring how a medium performs it has now been accepted as one of a suite of metrics and not the ‘holy grail’.”

Spies or marketers?
As more consumers spend more of their lives online better ways of targeting them with relevant ads will be developed.

Anyone who uses a supermarket loyalty card should be aware than their intimate shopping details are being collected, analysed, packaged and sold to brand managers. It all helps the manufacturers and retailers cut down on waste, and launch the kind of products consumers seem to want.

One could also view loyalty cards in a different light i.e. as ‘spy cards’ used by retailers to maximise their profits from both shoppers and the brands. Privacy advocates see behavioural targeting as simple spying. Practitioners says it’s the obvious progression of online advertising. It all depends on how you view the role of the consumer in the digital age.

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Yahoo! is launching a global brand campaign as part of its redesigned homepage under the tagline of ‘Y!ou’.

The aim of the campaign is to show consumers how they can personalise their Yahoo! experience by mixing and matching all the different services that the portal offers.

As it continues to slog it out with Google, Yahoo has stepped up its marketing efforts in recent months as it tries to win users to its user friendly portal.

More recently the company inked a deal with Microsoft under which would see the latter providing the search for Yahoo’s web pages. The deal is still waiting for regulatory clearance in the USA and Europe.

The new campaign will initially be launched in the US and will be rolled out globally over the next twelve months.

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Shower radios, electric candles and electric nailfiles were voted the worst household gadgets of all time, according to random survey of 3,000 women.

The shower radio has come top of the list of worst household gadgets, cited by 49% of in a random survey by sponsored by Sheilas’ Wheels home insurance.

The electric candle pulled in 41% of votes, closely followed by the electric nail file which came in with 38% of the votes.

Fifty-eight percent of women surveyed said that recommendations from friends or family had enticed them into buying many of their most useless household gadgets and 48% admitted to buying a gadget just because it was on sale. Some 7% of women polled said they’d been persuaded to buy a new gadget after watching a television shopping channel.

In a telling indictment of our consumer culture, nearly one in four women polled have admitted to having bought a gadget and never getting it out of the box.

‘Women love following fashion and trying out new fads – especially when it comes

to time-saving gadgets that can help them to tackle the daily challenge of juggling careers and family life. But many new gizmos that appear incredibly useful at purchase, just end up collecting dust and taking up cupboard space before too long,’ said Jacky Brown, a spokeswoman for Sheilas’ Wheels home insurance

Top 20 Worst Household Gadgets

Shower radio

Electric candles

Electric nail file

Soda Stream

Teasmaid

Pancake maker

Fondue set

Electric fluff remover

Facial tanner

Egg slicer

Deep fat fryer

Hair crimpers

Electric popcorn maker

Waffle iron

Electric carving knife

Digital photo frame

Back scratcher

Electric can opener

Electric facial massager

Mini disc player

See also: Top 10 unnecessary products 2009

Source

The Revolution Future 50, sponsored by Red Hat Recruitment, sets out to do the impossible: to name the marketers, authors, entrepreneurs, and thinkers who will shape the digital industry of tomorrow. To help, we asked 50 power players to single out one individual with the most potential to drive innovation in the UK market. The result is a rare glimpse into the future of the digital industry.

Liam Wood

Founder, enviro-lights.co.uk

Liam is a great example of a digital entrepreneur. He mastered search marketing and helped his brother Nathan build a hugely successful business, dustbag.co.uk, selling vacuum bags online. Spotting a gap in the market during the downturn, Liam has just conceived, designed and launched enviro-lights.co.uk, which aims to tap into the international green energy market online. But most impressive is Liam’s additional work to help other small businesses understand e-commerce and online marketing. Managing more than £1 million in search marketing spend, he’s definitely one to watch.

By Matt Brittin, managing director, Google UK

Lars and Jens Rasmussen

Software developers, Google

These two Google engineers took a look at email and weren’t happy. Google Wave brings collaboration and conversation together, and enables a new way not just of communicating, but of working together. If Lars and Jens achieve their stated aim of creating the replacement for email (now nearly 40 years old), they’ll prove that the true power of the internet is its ability to bring people together. Google Wave is a visionary leap, a different way of looking at a problem. As such, Lars and Jens could end up fundamentally changing the way we talk to each other online.

By Andrew Walmsley, founder, i-level

Daniel Ek

Founder and chief executive, Spotify

A Swedish friend of mine told me last year that his chief technology officer had left to launch a new music service. He had seen a beta version of it, and it was going to be brilliant. I thought nothing of it until I downloaded Spotify a few months later, and found myself instantly smitten with it. Daniel was my friend’s CTO. He is astonishingly young (25), and this is his second start-up. Will Spotify work financially? Who knows, but in their first year, Daniel and Spotify have changed the way we see online music.

By Simon Waldman, director of digital strategy and development, Guardian Media Group

Rishi Saha

Head of new media, The Conservative Party

Rishi has worked for the Conservative Party for five years and, as head of new media, his role is now reaching fever pitch. Barack Obama’s presidential campaign has provided great strategic insight for all brands, not just political parties. How will Rishi adapt these learnings for the Tories? Can he mobilise followers in ways and numbers not before seen in the UK to spread the party message? His challenge is great: to build a digital strategy to rival that of Obama and create campaigns ‘for the people, with the people and by the people’.

By Juliet Blackburn, business director, AAR

Sean Cornwell

international Vice-president, eHarmony

Sean oversees the global roll-out of eHarmony, the US dating phenomenon responsible for 3 per cent of US marriages. The ex-Google marketer is super-bright and has an analytical and creative approach to business. Sean is set to disrupt and transform an already sophisticated digital dating market, bringing a fresh alternative to those seeking a serious relationship via detailed online profiling and matching. Sean is a trusted business partner and, with the support of his board, is set to roll out a compelling UK customer proposition.

By Nancy Cruickshank, executive director, digital development, Telegraph Media Group

Stephen Haines

UK head, Facebook

Facebook is still the business everyone is watching; the challenge now is to make money. Probably the key market outside of the US is the UK, and the responsibility for delivering much of that revenue will now fall on Stephen following his recent promotion. No doubt he has plenty of plans to attract advertisers to Facebook. Stephen knows the agency world inside out after long stints at Yahoo! and Viacom Outdoor. He is the ideal person to make sure that Facebook revenues live up to the hype.

By Rob Horler, managing director, Carat

Greg Deocampo

Founder, The Company of Science & Art

Greg is an artist, engineer, and serial entrepreneur. He is the founder of The Company of Science & Art, creator of Adobe AfterEffects, and a member of the ‘performance art rock band’ Emergency Broadcast Network. Greg started his career at iFilm (acquired by MTV in 2005), where he helped to usher in the age of online video. Coca-Cola happily runs campaigns in the UK and elsewhere using the technology developed by Greg, who, in his spare time, advocates Linux-style science and technology for the creation of free, personal vaccines. Open-source vaccines for the world – what a hobby!

By Stafford Green, director of digital marketing, Coca-Cola Europe

Mark Rock

Founder, best before media/ audioboo

Mark’s company, Best Before Media, has developed audio and video tools for the next generation of broadcasting (its ‘Rock’ technology recently allowed Channel 4 to broadcast live using only a MacBook). Mark’s brainchild, AudioBoo, is an app that lets you record and publish audio that can be tagged with an image and your location on a Google Map. ‘Boos’, as they are known, can be subscribed to via iTunes or Google Reader, and their links cross-posted to Twitter. Stephen Fry and Tony Blackburn use AudioBoo.

By Rebecca Miskin, general manager, iVillage.co.uk

Paul Cook

Chief executive, Positive Feedback

Trying to do anything innovative in the online tracking sector is always going to be difficult. The competition, including Google, Microsoft and Omniture, is formidable. Many new ventures have fallen at the first hurdle and few have managed to establish themselves. What Paul has done with his Tagman product is phenomenal, especially when you see what he is up against. Finally things are looking like they are set to take off. His tracking solution offers something different, and Paul and his company are sure to become big news.

By Matt Simpson, group head of digital, OMD

Julian Howkins

Digital brand manager, Nike

Julian embodies Nike’s spirit of challenging convention and setting new standards. With this he brings an instinctive understanding of the potential for digital channels to provide true innovation. In Nike PHOTOiD, Julian recognised the potential to capture the audience’s imagination, build the brand and lead the category of customisation, taking it to a new level. Julian is always prepared to go the extra mile to deliver innovation and inspiration.

By Ajaz Ahmed, co-founder and chairman, AKQA

Mark Earls

Author, Herd

Mark thinks differently. Most will know him as author of Herd, a book he confesses was borne out of frustration with all our attempts, including advertising and marketing, to influence mass behaviour (Mark is a recovering ad man, having been a planner at St Lukes and Ogilvy). In the book Mark offers a new theory of consumer behaviour, arguing we are driven less by independent thought than we would like to believe, and more by peer influence. Herd provides insight into the future of marketing and lays down a fantastic framework for understanding the rapid influence of social media.

By Daniele Fiandace, European chief executive, Profero

Brian O’Kelley

Chief executive, AppNexus

While Brian is based in the US, he increasingly spends more time in Europe and is the hottest thing in the ad exchange market. Brian was central to the development of the Right Media platform – the only true exchange out there right now. With AppNexus he is building an interface through which multiple exchange relationships can be managed. Brian is pioneering systems that will lead us to a place where both non-premium and premium ad inventory are automated. The platform of the future will allow data and media to be unbundled so the value of display advertising can be realised.

By Paul Frampton, managing director, MPG and Media Contacts

Michael Smith

Director of interactive services, COI

The government’s communications arm is committed to using all media channels to reach its varied audiences, and online now features more heavily than ever before in its plans. Whether it’s a campaign to recruit for the Royal Marines or arrest the effects of swine flu, Michael has been progressive in his use of media. He is an IAB member and the only marketer to sit on our Mobile Steering Group. Such a solid grasp of the importance of digital media is what will make Michael one of the most significant players in the industry over the next few years.

By Guy Phillipson, chief executive, IAB

Jonathan Baron

Founder, nootrool.com

Jonathan has been in the UK internet industry for 10 years, having been head of agency sales for MSN UK before going on to lead the company’s Asian ad team. He recently launched nootrool.com, which aims to offset CO2 emissions with
the revenues generated by users’ search and online behaviour. The site captures the zeitgeist as we all become more aware of our impact on the environment, and using the power of search to redress the balance is something I believe many internet users will embrace.

By Dominic Trigg, vice-president, sales and marketing, TradeDoubler Group

Tim Malbon

Founder, Made by Many

I met Tim when his team partnered Bartle Bogle Hegarty on a social media project we were creating for British Airways. The success of that project led us to offer the fledgling company a home for as long as it wanted in our offices. Our agency has learned so much from them and they have probably learned from us, too. It’s a good example of the need to collaborate with other people and companies. Tim is disruptive and challenging but always in a positive and encouraging fashion. Made by Many’s clients include Lovefilm, Handbag.com, Amnesty International UK and Burberry.

By Rosie Arnold, deputy executive creative director, Bartle Bogle Hegarty

Mark Beeching

Chief creative officer, Digitas Worldwide

Mark is at the forefront of creativity and digital innovation. He is leading the evolution of video content by helping shape emerging models of digital creation and distribution. Mark will tell you he feels ‘relieved and lucky’ that the unplanned messiness of his career has equipped him so well for these times of rapid evolution in media and marketing. His vision for change, leadership and influence have helped produce award-winning campaigns that unleash the powerful interaction of brands and people.

By David Kenny, managing partner, Vivaki

Paul Miller

Chief executive, School of Everything

The site Paul co-founded helps people who want to learn meet people who want to teach. He has a digital vision of the future of education and how we should get there. School of Everything is a great combination of renowned web businesses, incorporating global community and a place to foster niche interest, mixed in with mentors from the past and surprise finds from the web. You could argue that Paul is already a high-profile business leader, but his ideas may well go some way to redefining education as we know it.

By Michael Steckler, UK managing director, Platform-A

Simon Calver

Chief executive, Lovefilm

Simon is the extremely experienced and dynamic chief executive of Lovefilm, the second fastest-growing private tech firm in the UK. One which penetrates thousands of homes all over Britain, Germany and Scandinavia and which is responsible for sending out more than four million DVDs every month. Lovefilm is fast turning into the biggest multi-media entertain-ment business in the UK and has the potential to continue its rapid growth as it consolidates its position and looks to expand.

By Danny Rimer, general partner, Index Ventures

Rob Horler

Managing director, Carat

Rob has been something of a visionary in the digital media industry, turning a fledgling business into a key digital brand and a significant part of the Aegis Group. His recent appointment as managing director of Carat UK is the first demonstration of a leading ‘digital’ figure to head up a major traditional agency. Many agency groups have mooted the idea of putting digital at the centre of their business, yet I am confident that Rob will prove how digital should play a pivotal role for Carat.

By Chris Ward, commercial director, Microsoft

Lauren Luke

Founder, bylaurenluke.com

This 27-year-old from Tyneside is already a global celebrity thanks to her make-up tutorials posted on YouTube. Impressively, her videos have attracted more than 40 million views and she is one of the most subscribed-to YouTube users in the UK. She has landed an editorial role at The Guardian and recently launched her official website, where she is selling her own make-up. Lauren has also signed a contract to be featured as an avatar in a Nintendo DS game, has a book due out at Christmas and a string of potential deals with retail brands. And what’s more, she is a really
nice person.

By Lee Wright, managing director, Dare

Raj Anand

Founder, Kwiqq

Kwiqq is a specialist agency developing online communities for brands, and Raj is a real entrepreneur – engaged, interested and energetic. He started Kwiqq when he was 23 and has a degree in artificial intelligence. Social media is one of
the defining issues in marketing, and the industry needs people who understand what it’s all
about. It’s not just building a site or a profile, it’s about understanding networks and conversations online, and that’s something Raj and Kwiqq are
on top of.

By Arjo Ghosh, chief executive, iCrossing

Jacqueline Crocker

Head of online, Forevermark

Jacqueline has taken her UK big-brand experience from BSkyB and BT, where she was a key player
in their online success, to DeBeers brand Forevermark. Within eight months of joining in February 2008 she had launched a digital brand from scratch, serving consumer and business audiences in China, Hong Kong and Japan. Business success is increasingly about speed to deliver, and Forevermark’s framework has been set up in multiple markets faster than many companies establish their UK presence. The results of Jacqueline’s work will be an indicator
of the opportunity for UK digital talent and businesses in the East.

By Scott Gallacher, digital advisor, Accelerated 360

Babs Rangaiah

Global communications planning director, Unilever

Babs has a key role at one of the most influential advertisers in the world. Over the past 10 years, digital media and FMCG brands haven’t made the greatest of bedfellows. At Unilever, Babs is taking digital by the scruff of the neck and championing its consideration at the right point in the campaign development process among brand teams and media planners. Not for the hell of it, not because digital is the talk of the town, but because for some brands it represents the best way of talking to people.

By Tom Bazeley, managing partner, Lean Mean Fighting Machine

Katie Lee

Co-founder, Shiny Media

Katie Lee founded the first gadgets website written for and by women, followed by the UK’s biggest blog publishing company, Shiny Media, which has a growing network of more than 3.5 million unique users a month. She will continue to be influential with her latest venture, Miramus, a web content production company. Katie’s background as a journalist means that she recognises the value of good content and her
in-depth understanding of the internet enables her to demonstrate to brands how to use social tools to communicate their messages and to help bloggers and editors commercialise their content.

By Alison Reay, digital and multimedia director, Telegraph Media Group

Iain Tait

Co-founder, Poke

Iain Tait is one of digital’s good guys: a well-respected contributor to his agency, his clients and the creative industry. His quiet, friendly demeanour hides a razor-sharp wit and super-keen mind. He continually demonstrates his deep understanding of digital, and his multi-skilled approach to problem-solving has won him numerous awards with genre-defining work. He is also an active judge in all the major award shows, supporting innovative work both off- and online. His blog, crackunit.com, is one of the UK’s most popular advertising blogs.

By Ewen Sturgeon, chief executive, LBi

Kristian Segerstråle

Chief executive and founder, Playfish

Unlike other entrepreneurs in social media, Kristian’s background is in gaming. It’s a truism, but gamers write better games than anyone. Playfish has unveiled just seven games since it launched in 2007, but it’s drawing an audience of 22 million users every month who play for more then 35 minutes a day. Every one of these games has reached top-10 status on Facebook, and Playfish is one of the top iPhone gaming apps.

By Suranga Chandratillake, co-founder, Blinkx

James Parton

Head of O2 Litmus

Over the past year we have seen more and more apps being developed that have changed mobile completely, while at the same time fundamentally altering the relationship between brands and consumers. James is helping O2 understand and take advantage of the opportunity presented by apps. He has been instrumental in the success of O2 Litmus, helping the app store to exceed 5,000 members, 2,000 developers and 200 apps in just six months. With James rapidly building his profile among mobile developers, this is just the tip of the iceberg.

By Shaun Gregory, managing director, media, O2

Dan’l Hewitt

Director, digital content, Bebo

I have known Dan’l for several years, first at Yahoo!, where he helped commercialise online audiences on behalf of publishers and broadcasters. He has grown up with emerging digital business models and understands the right commercial levers to deliver bottom-line growth. Since moving to Bebo, Dan’l has extended his role in exploring the relationship between audience and content. Leading the content and commercial developments of one of the world’s largest social networks, he has been directly involved in groundbreaking business models (OpenMedia, Bebo Originals) and the strategic ad partnership with Yahoo!.

By Neil Robinson, digital director, IPC Media

Shuvo Saha

Industry leader, consumer products & healthcare,
Google UK

Shuvo is a real thought leader, not just in digital, but in all areas of marketing. His background in FMCG brand marketing, coupled with his current role, gives him a great perspective on traditional marketing and emerging media. He’s one of the few people in the business who can bridge that gap. I’ve been impressed with the work he’s helped us with in areas of measurement, strategy, best practice and consumer insight. Shuvo has shown that he can turn theory into practice.

By Babs Rangaiah, global communications planning director, Unilever

Jeremy Hunt

Shadow secretary of state for culture, media and sport

In last year’s US election, Barack Obama significantly raised the bar with his use of the internet and social media to connect with and influence American voters. Digital media and marketing will play a pivotal role in the run-up to the next general election, and Jeremy Hunt is well positioned to drive the political agenda online. His business background includes setting up his own educational publishing business, hotcourses.com, so he appreciates the challenges faced by the UK’s arts and creative industries and knows first-hand how vital they are to the economy.

By Dominic Collins, group director of new media, Trader Media Group

Ed Elworthy

Head of brand connections, Nike UK

Ed, with whom I worked when I was at Nike UK, has the unique ability to maximise the talent that exists across agencies and harness its innovation to create big ideas. Ed has been able to transfer traditional advertising skills to the new world, ensuring the clarity of proposition
and message comes through no matter how complex the back-end process. It’s the simple things that make people stand out. It’s not about Ed innovating for the sake of innovation, but harnessing good ideas and making them relevant.

By Simon Pestridge, global brand director, sportswear, Nike

Mark Cranmer

Chief executive, Isobar

In his new role at the helm of Isobar, Mark is ideally placed to drive the industry forward, given that he sits atop the sizable digital assets of Aegis in the UK. Above all, Mark is someone who doesn’t shy away from tough decisions, having recently held a range of challenging roles at Research International and Starcom MediaVest. More recently he helped engineer the formation of UKOM out of the wreckage of JICIMS in an effort to help create a trading currency for the digital sector.

By Mark Rabe, vice-president and managing director of UK Sales, Yahoo!

Thiago de Moraes

Digital creative director, CHI & Partners

Traditional creatives often bemoan what they see as the lack of creativity on the internet, saying it’s more about technological gimmicks than creative ideas. Even if you don’t agree with this, we all know that better online creativity will bring more consumer engagement and more client spending. Thiago is responsible for campaigns, including Carphone Warehouse’s ‘X-Factor Challenge’, that use creativity as an intermediary between brands and people – and that involve consumers in more ways than traditional advertising or transactional relationships. Born in Brazil, he’s now working in London, and winning awards at Cannes, D&AD and the Webbies.

By Mark Read, chief executive, WPP Digital

Alex Miller

Head of Jam, i-level’s social media arm

Predicting the future is hard to do, but after five years at i-level, Alex set up the UK’s first dedicated social media department, Jam. Alex has the confidence of his convictions. He knows he is on to something big and this is borne out in the results he has already delivered for clients. He is listening to, and making sense of, the myriad conversations happening online. How will Alex change the face of digital? It will probably be subtle to those of us on the outside but dramatic for those on the inside.

By Emma Jenkins, head of interactive marketing, P&G UK

Suveer Kothari

Head of media solutions, Google UK

I worked closely with Suveer during my time at YouTube. He is now responsible for generating revenue from YouTube and driving display sales across the Google Content Network. Since Google acquired the video-sharing site in 2006, Suveer has been involved in building the team, developing the commercialisation plan for Europe and rolling out sales programmes across nine markets. Without Suveer, YouTube’s commercial strategy simply would not have got off the ground, while Mobile Ads, Google Checkout and display ads on the Google Content Network would look a lot different.

By Jonathan Gillespie, commercial director, GMG Radio

Duncan Jennings

Managing director, eConversions

From launching welovelocal.com early in his career to the success currently being enjoyed by his affiliate business, eConversions, Duncan has always been able to spot a strong idea. The past year has seen his new venture, vouchercodes.co.uk, go from strength to strength, certainly helped by the economic climate. With Duncan’s vision and leadership it has become one of the most significant online winners of the past 12 months. On a personal level, I have always found Duncan to be even-handed and pragmatic,
and it’s this clarity of vision that will stand him
in good stead.

By Louise Mullock, head of online sales and marketing, BSkyB

Stephen Wolfram

Founder, Wolfram Alpha

Next year, Stephen Wolfram – the brains behind Wolfram Alpha – will become one of the most influential people in digital. Deemed by some as ‘the Google killer’, his engine makes it easier to navigate around the web by searching for facts over fables. The big challenge now is working out how to make money from Wolfram Alpha, and this is what we should see coming into play over the next year. Currently the digital industry is talking about Bing, but in reality Wolfram Alpha will be the next big thing.

By Richard Sharp, managing director, ValueClick

Jason Kilar

Chief executive, Hulu

Hulu – the US video on-demand site owned by Fox, NBC and, soon, Disney – has pulled in consumers as well as delivering a slick advertising product and a safe environment for broadcasters and studios. On the back of the collapse of Kangaroo, it seems certain that Hulu will enter the UK market this year. Jason shows an obsession with product, and a hunger to meet the competing demands of consumers, advertisers and content owners. Shame that competition
rules here meant we had to wait for the Yanks to show us how to do it.

By Ben McOwen Wilson, chief operating officer, ITV Consumer

Victoria McManus

European media manager, Motorola

During her time at Motorola, Victoria has proven her ability to utilise both offline and online strategies to deliver truly integrated programmes. Her focus on new and traditional media optimisation, as well as her commitment to financial returns, make her a rising star in this field. Most recently Victoria was responsible for the successful partnership between Last.fm and Motorola ROKR. The deep integration she created between the two businesses resulted in the joint development of new services on Last.fm, and consequently made her presence known within the digital marketing sphere.

By Andrew Morley, vice-president of marketing, EMEA, Motorola

Adam Freeman

General manager, digital, Guardian News and Media

The Guardian has invested huge amounts of money, time and intelligence into transforming its business and embracing the digital revolution. Leading this charge is Adam, whose responsibilities include deriving revenue from direct consumer subscriptions, display advertising, e-commerce and classified services across all platforms, and he brings a huge amount of charisma to a traditionally ‘hard’ sales role. The trail that he and his team are blazing is an impressive blueprint for a lot of businesses in the digital era. Adam’s influence both within Guardian News & Media and the wider industry is set to grow exponentially.

By Jo Haggar, managing director, Glue

Matt Locke

Commissioning editor, education and new media, Channel 4

Matt has revolutionised educational broadcasting by choosing to spend his budget entirely on digital platforms. The result has been multi-award-winning projects such as ‘Battlefront’ and ‘Year Dot’. In a bleak climate for TV commission-ing, the work of Matt’s team stands out as a beacon of hope. Before joining Channel 4, Matt was head of innovation for BBC New Media & Technology. He has also worked as a writer, specialising in the social adoption of technology and the cultural impact of digital, and continues to write regularly about these themes for journals, websites and his own blog at test.org.uk.

By Alex Balfour, head of new media, London 2012

Tony Byrne

Commercial director and founding partner, mFlow

Tom is the man behind mFlow, a unique digital music service combining social media, human recommendation and e-commerce. He mixes an instinctive appreciation of digital media with hardcore number-crunching (he’s a maths graduate from Oxford University and ex-investment banker). He personally raised several millions of pounds in the first round of mFlow’s funding and convinced the major record labels to get on board. Tony had the vision to see how music consumption is changing alongside the growth in social media and has created a service that is set to become the most efficient way of discovering new music.

By Rudy Tambala, head of internet and innovation, MSHK

Luke Hyams

Producer/director, Dubplate Drama/Kate Modern

Luke worked with us some time ago on what could arguably be considered the first commercially successful online show, Kate Modern. In his capable hands, marketers were able to see their brands come to life as they were intricately weaved into plotlines. Luke continues to push the boundaries and his latest offering, Dubplate Drama, is a multi-tiered entertainment experience which transports the audience from TV to online and delivers the tough and emotional messages of the NSPCC. The result is authentic and thought-provoking and affords a level of engagement not possible through traditional advertising or marketing campaigns.

By Simon Podd, UK head of sales, Bebo

Alex Light

Project lead, Poke

It’s actually quite difficult to describe what Alex does and that’s exactly what makes himso great. On the one hand he’s a project manager, on the other he’s a strategist. Throw in a healthy dose of creativity and a superb technical awareness and what you have is undoubtedly a digital leader of the future. Alex is exactly what working in digital should be all about: he’s passionate and confident about what digital can achieve for brands, not afraid to voice opinions or take risks, and is a thoroughly nice bloke to boot.

By Spencer McHugh, UK brand marketing director, Orange

Curt Hecht

President, VivaKi Nerve Center

When Publicis Groupe launched VivaKi in June 2008, it appointed Curt as president of the network’s Nerve Center, a hub of new-media companies set up to help brands reach consumers digitally. Curt is focused on developing the next generation of technical platforms to allow brands to migrate from analogue media processes to digital. He’s already orchestrated the launch of Audience on Demand, an open technology platform built in collaboration with Google, Yahoo!, Microsoft and Platform-A. And there’s plenty more to come.

By Scott Howe, corporate vice-president, advertiser and publisher solutions group, Microsoft

Iain Dodsworth

Founder, Tweetdeck

Rather than picking a single individual, I’d like to highlight a roll-call of Britons who deserve more fame and gratitude. So respect to eggs-benedict evangelist and Tweetdeck creator Iain Dodsworth, and David Somers and Tom Brearley of twitterfall.com. To Rob Manuel of b3ta.com, and to Chris Carmichael for the BA iPhone app. Also to that unsung hero who created the remote record mobile app for Sky+, and to the people at ocado.com who send out those agreeably quirky little messages telling you that Bob in Kumquat Van LF56OPD will be arriving shortly.

By Rory Sutherland, vice-chairman, Ogilvy Group UK, London

Dan and Adrian Hon

Co-founders, Six to Start

The Hon brothers’ star has, to a great extent, already risen. Having won the Grand Prix at South by Southwest for the ‘We tell stories’ work for Penguin books, they are already flying the flag for UK digital creativity on the global stage. Dan and Adrian’s work in developing interactive branded game-like content is indicative of a huge future trend that will affect the entire industry. I think we will see even more high-profile work from Six to Start and its cohorts over the next
few years, adding a new creative dimension to digital marketing.

By Jean-Paul Edwards, executive director, futures, Manning Gottlieb OMD

Biz Stone

Co-founder, Twitter

If you’d told me a year ago that Twitter would hit the mainstream, becoming the fastest-growing site in the UK, according to Hitwise, dominating the media agenda in the same way Facebook did previously, and all without a clear revenue model, I wouldn’t have believed you. However, if one man could make this happen, it was Biz. He’s the archetypal Silicon Valley entrepreneur, twice a college drop-out, and previous to Twitter helping to build Xanga, Blogger and Odeo. It’s hard to guess what the next year will bring, as
the genius of Twitter is what we make of it.

By Robin Grant, managing director, We Are Social

Daniel Heaf

Creative technologist, 4ip

Daniel is the driving force behind 4ip, Channel 4’s ‘innovation for the public’ fund. His first commission, AudioBoo from BestBefore, attracted more than one million page views in
its first three months. The audio-blogging tool has come to prominence with early adopting celebrities including Stephen Fry and Chris Moyles, and has been championed by media owners such as Guardian Media Group, which used it to cover the recent G20 protests. So
while Dan didn’t create AudioBoo, his eye for groundbreaking projects marks him out as one
to watch, especially if his other commissions achieve the same success.

By Kevin Murphy, managing director, Zed Media

Fran Dovey

Partner, UbaGLU

Orienting a large global organisation around the open, fragmented and connected nature of the digital world is an exciting challenge. The success that Cadbury is enjoying in the digital space has been significantly helped by its former interactive and emerging media manager. Fran is certainly not a ‘do it for the sake of it’ type of character and understands the value of digital as a serious catalyst for significant change, as opposed to someone who simply uses the internet to garner favour in the boardroom. Fran will no doubt continue to succeed at UbaGLU, her new digital marketing consultancy.

By Steven Hess, chief executive, Weapon7

Sponsored by Red Hat Recruitment: the future of financial recruitment in media

Source

Online Marketing Manager. €60,000 – €80,000

Experience 5 – 6

Location Dublin North

Our client, one of Ireland’s leading gaming company based North of Dublin have an opening for an online Marketing Manager with excellent online and management experience.

Duties:

Overall responsibility of managing the online marketing team, comprising of affiliate managers, product executives and CRM managers. Development and management of the online marketing budget. Management of third party digital and design agencies.

Produce and manage the execution of design briefs. Develop and execute media plans within budget.

Identify and negotiate new business opportunities that will strengthen our position in our core markets of UK and Ireland. Support the marketing team at all of our main sports sponsorships.

Liaising with the finance department, maintain an efficient ordering and invoicing system.

Analyse and report on promotional campaign effectiveness.

Liaise and manage cross department requirements.

Essential competencies:

Excellent communication skills.

Good people management skills, the ability to motivate and manage individuals with different skill sets and product responsibilities.

Detailed understanding of digital marketing best practice and techniques including SEO, PPC and media buying.

Strong time & task management skills.

Excellent data analysis and presentation skills.

A strong creative side, which will contribute to the execution of innovative marketing campaigns.

Qualifications:

Bachelors degree in a business related subject.

At least 6 years experience in a similar role.

Knowledge / experience of gaming industry an advantage.

To have a chat about this opportunity, please give me a call on , or call me on my mobile: .

You can also mail me at: lorraine@prosperity.ie

http://www.prosperity.ie/jobs/40246491_online_marketing_manager.html

Digital Project Manager.

Salary €40,000 – €60,000

Experience 3 – 4

Location Dublin City Centre

Our Client, one of the best established interactive agencies in Dublin with an instant recognition name have an opening in their Digital department for a Project Manager.

This is sort of a mix of Project Manager and Account Manager, and you would be working for their Digital division. The responsibilities of the role are:
• Project needs assessment
• Strategic planning and concept development
• Managing client communications and scope changes during project execution
• Managing progress of design / development team with colleagues in above the line/traditional department.
• Ongoing client management and development
• Account Managers must have a well-rounded background in all aspects of web related projects.
You should be experienced with project managing strategic web development (3 years minimum) and you should have a degree in computing/business/marketing or the equivalent.

To have a chat about this opportunity, please give me a call on , or call me on my mobile: .

You can also mail me at: lorraine@prosperity.ie

http://www.prosperity.ie/jobs/40246464_digital_project_manager.html

DM Account Executive.

Salary €25,000 – €40,000

Experience 1 – 2

Location Dublin City Centre

Our client, Ireland’s leading global Direct Marketing Agency who pride themselves on their work, winning Agency of The Year award for 4 consecutive years have an opening for an Account Exec with agency experience.

ROLE

We are looking for someone that is technically very competent. Knows the ins and outs of offline DM. Can pull together strong fulfilment briefs and understand what it takes to get the DM piece out of the door… adding value to the client along the way. Ideally the client would like someone who has a working relationship with printers and fulfilment houses in Dublin.

EXPERIENCE
Min of 2yrs DM /BTL experience within an agency or mail fulfilment house.
Excellent attention to detail
Strong admin skills
Abillity to understand the important of data and accurately interpret results
Excellent interpersonal skills
Willingness to work at a fast pace and work.

To have a chat about this opportunity, please give me a call on , or call me on my mobile: .

You can also mail me at: lorraine@prosperity.ie

http://www.marketingjobs.ie/jobs/40246494_dm_account_executive.html

Digital Marketing – Hybrid AM/PM.

Salary Negotiable

Experience None

Location Dublin City Centre

This dynamic agency are looking for a hybrid Project/Account Manager who is also a marketing superstar! Not much to ask, is it? Only the best talent will do for this team, who already employ some of the most respected digital folk in the Dublin market. If you can rise to the challenge then read on…

This exciting role is for a young, energetic company who also happen to be one of the biggest success stories in digital marketing in the last few years. Their juicy client base include some of the biggest advertisers in the Irish and European market, and as part of a bigger group, they have the resources and support systems of a large agency network whilst retaining all that is attractive about a small agency environment.

You will get to work with a fantastic team, creating digital strategies that should help in adding to their trophy cabinet, and the enjoyment of working with clients that are committed to digital as part of their overall business plan, and not just as an afterthought.

You should be able to demonstrate:

• Project Management skills that are second to none, and the ability to manage other staff to ensure work is carried out on time and to budget
• Great client relationships skills and confident when dealing with people all the way to board level.
• A genuine passion for all things digital, and be a self-confessed anorak when it comes to emerging technologies; you will unashamedly get excited about the latest developments in Web/Mobile/Social Media/Twittering and your version of a good read is the latest NMA or Brand Republic.
• Experience in working on successful campaigns and instances where you introduced new and innovative digital marketing channels to your clients/brands.

Salary
Salary will be based on experience, and a very competitive package will be offered to the successful candidate.

To have a chat about this opportunity, please give me a call on , or call me on my mobile: . You can also mail me at: ellie@prosperity.ie

http://www.marketingjobs.ie/jobs/40240082_digital_marketing_hybrid_am_pm.html

Italian Marketing Executive.

Salary Negotiable

Experience 2 – 3

Location Dublin City Centre

Our client is a leading international provider of PC online games and they are headquartered in The US of A. In their efforts to achieve World, and eventually, intergalactic domination, they are now in a major expansion of their Dublin presence which was established to service the European market. Expansion. Sorry, just had to say that word again. Expansion. Yes, it still exists!

So, switch off the gloomy newsand blow the dust off your CV, because right now our client is expanding its marketing & communication team.

They have an urgent requirement for an Italian Marketing Executive (with fluency in English and Italian) who will be responsible for all marketing and communication activities regarding the German or English market for their portal games. The successful applicant’s tasks will cover a broad spectrum of activities including market research and analysis, strategic and media planning, AdWords campaigns, web and print advertising, mailing, websites development, viral and social media initiatives.

So the ideal applicant will be an Italian native with good English and will have a good mix of Offline and Online marketing experience, with a strong record of effective implementation of strategies in both disciplines.

To break it down into some nuts and bolts, you will be responsible for . . .
Plan marketing strategies and initiatives.
Get behind the marketing initiatives, plans and development of particular games.
Keeping an eye on the trends, of the entertainment business and also of the pitiful competitors.
Work with partners and ad agencies to drive strategies.
Assess effectiveness of campaigns.
Regularly checking the pulse and blood pressure of the brand.
And generally achieving the usual goals and stuff

Our Client Would Really Like You to Have the following . . .
Native Italian with good understanding of English
More than three years of marketing/communications experience
Self motivating.
Strongly analytical and highly creative in your ideas, maybe even a bit lateral in your thinking.
You must have a strong understanding and fascination of the online creative area, and knowledge of Web 2.0.
It would be sensational if you have worked in the games industry, and our client will go weak at the knees if you know about MMORPG and or either Online Games (free to play in this case)
A Bachelor’s degree in business or marketing (or equivalent)

This is a full time permanent role that offers an excellent salary and bonus structure, Health and Dental.

If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
Many thanks, Gary

http://www.marketingjobs.ie/jobs/40238763_italian_marketing_executive.html

October 3rd-4th	Racing, Prix de L`Arc de Triomphe
October 15th- 1st Nov	Wexford Festival Opera, Wexford, Opera House
October 16th-18th	Over 50’s Show RDS
October 17th	Daniel O’Donnell, The O2
October 17th	Diwali (Indian Festival of Light)
October 17th-18th	Motor Live!, RDS
October 23rd -26th	Guinness Jazz Festival, Cork
October 25th	Clocks go back 1 hour
October 26th	Bank Holiday
October 26th	Dublin City Marathon
October 26th – 30th	Mid – Term Break
October 31st	Halloween