Sales Executive – UTV

Dublin

Purpose of Job:To manage and develop a portfolio of agencies and Clients. 

Barrys Tea unveils new ad campaign
Continuing with its new marketing direction, Barry’s Tea’s new television advertisement brims with vivacious energy in a fast paced heart warmer of an ad. Taking inspiration from the quick cut style of cinema trailers, Barry’s Tea’s new advertisement follows the freshly graduated Jane as she and her friends prepare for a year abroad, first stop – Bangkok.

With the bright lights of Bangkok gleaming the girls get adjusted to life abroad. While unpacking her rucksack Jane sheds an emotional tear as she uncovers a box of Barry’s Tea thoughtfully added by her Mom. But with her mug of Barry’s Tea in hand she realises that somehow home doesn’t seem so far away. A 60 second version of the advertisement will air on Monday February 16th for three weeks following which a 40 second condensed adaptation will be incorporated into the media plan.

Camille from Barry’s Tea commented, “Continuing with the new brand direction that was jump started with PR and advertising last spring, our new TV ad has been created with the same youth inspired vitality. It’s great to see how this energy can be incorporated while still retaining the warmth of Golden Moments that are so intrinsic to the legacy of Barry’s Tea’s television ads.” With the exception of the scene in Thailand, ‘Don’t Forget’ was created, shot, and produced in Ireland.

The ad comes from the creative minds at Irish International who have worked to bring life to the intrinsic emotional connection that exists between Irish families and Barry’s Tea. This is the seventh ad in the mosaic series of advertisements that have included such greats as 1999’s ‘The Gorgeous Gerry – Post It’, 2006’s ‘Is this a date? – Strangest’ and a host of others.
Source

 
Dog food ad adds a whimper to appeal
The makers of Pedigree dog food have put a bark into their latest campaign in Dublin. The sound of a dog whimpering is being played from five CBS poster sites across the city. The campaign features the Pedigree Adoption Drive and the whimpering is an effort to raise awareness of the plight of homeless and abandoned dogs. According to Conor Looney of Mars Ireland, the company needed to use emotional and confrontational media tactics in order for the campaign to make a real difference.
Source 
 
Google seeks Paddy’s Day designs
Search engine giant, Google, is seeking designs for its homepage logo for St Patrick’s Day. It is holding competition to encourage schoolchildren to design an Irish themed logo that will replace the conventional design for March 17.Google users are being asked to choose four winners from 103 finalists in a number of different age categories, with a final decision on an overall winner due on March 3. Children from as young as five right up to sixth year students have submitted colourful entries to the competition which has attracted a total of 2,000 entries from 950 schools.

Sales and Marketing Executive - For Private Members Club, Dublin 2
 Key responsibilities
 

Help people find your Web site: 8 tips

Experienced Web designers will tell you, “Just build it — and they won’t come.” It’s true. Simply putting up a Web site won’t bring visitors. It takes work to entice customers to your site once, and even more work to make them come back. One way that most people find Web sites is to use search engines such as Google.com. Google accounts for nearly half of all Internet searches.

Yahoo! and MSN are the next most popular search sites. So, just in case you didn’t know this already, good rankings in search results are essential to helping people find your site. Many people don’t go beyond the first page of the results’ pages. Furthermore, top is better than bottom on the list.

Search engines use sophisticated algorithms to order search results. Good page rankings do not happen by chance. Search engine optimization, or SEO, is the process of creating Web pages that will garner high rankings. Each search engine uses a slightly different algorithm. Moreover, most tweak their algorithms regularly. However, the basics of SEO hold true for all search engines. Although SEO is tricky, a carefully planned approach can increase traffic to your site. Here are eight steps to successful SEO.

1. Choose keywords wisely. Keywords are the words that customers use to find your site when using a search engine. The idea is to optimize your page for these words or phrases. You should choose keywords that accurately reflect your business. They should be specific enough to target potential customers, but not too narrow.Of course, you’ll probably have numerous keywords. The best approach is to pick different keywords for different pages. If your business’ name is well known, use it as a keyword for the About Us page. But most customers will be searching for your product or service, not your name.For help with keywords, check your server logs to see what search terms have worked for your site. Also, try search terms to see what works on your competitors’ sites. Additionally, Yahoo! Search Marketing Solutions (formerly Overture) has a free tool that ranks keyword popularity. Conveniently, it also lists alternate terms. It’s at: http://inventory.overture.com/d/searchinventory/suggestion. (Microsoft Submit It! has a similar tool worth checking out.)

2. Use keywords wisely. Your site’s keywords should appear in each of your pages’ “meta title.” The “meta title” appears at the very top of the browser window, above the menu bar.Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.However, resist the temptation to overuse keywords. This is called “keyword stuffing.” The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site’s pages. Search engines can sniff these out, too.Here’s the SEO golden rule: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won’t appeal to visitors.

3. Test keywords with pay-per-click advertising. Google’s AdSense, MSN adCenter or another pay-per-click advertising program will test keyword effectiveness. You will see if your keywords will bring traffic to your site. Also, you will ensure your keywords target paying customers.Pay-per-click can be expensive. You must bid on keywords which generally start at 5 cents per click. However, used correctly, they will bring customers to your site.Pay-per-click isn’t a replacement for search engine optimization. It should be used in conjunction with SEO to help you evaluate keywords. If your results are poor, consider changing keywords.

4. Build up the links to your site from other sites. Search engines view inbound links as a vote for your site. Therefore, the more incoming links, the higher your page will rank.There are limits, though. The search engines must view the linking sites as quality addresses. Having disreputable sites link to yours can harm your rankings.Offer to exchange links with sites that are related to your business. If they have a higher rank, all the better. Conversely, ask disreputable sites to remove any links to yours.You can easily pull up a list of sites that link to yours. In Google’s search box, simply type Link:yoursitename and click Search. 

5. Keep your SEO campaign ethical. Using deceptive techniques to boost page rank will have the opposite effect. It can even get your site banned from the search results. Once you’re banned, it is virtually impossible to get back in. Therefore, it’s important to avoid anything unethical.Don’t overuse keywords. Don’t use hidden text such as small fonts or text the same color as the background on your pages. Don’t create mirror sites — identical sites linking to yours. Also, make sure content varies significantly from page to page. Having similar content on multiple pages may appear deceptive to search engines.Cloaking, or hiding a page behind your page, is also a no-no. With cloaking, two pages are built. The search site spiders will see one page that is rich in keywords. Visitors see the other page, which might not be related to the keywords.There is an exception: If you have a Flash site, it’s almost impossible to optimize. Search spiders don’t understand Flash. In this case, you can build an HTML site that opens behind it. Just make sure it contains the same content as the Flash site. 

6. Submit your site to the search engines. You want to make sure your site is indexed by the search engines. If your site has numerous inbound links, the Web spiders will find it automatically. Web spiders “crawl” the Internet monthly and update an engine’s database of sites.If your site doesn’t appear automatically, you can submit it for indexing, through a service such as Submit It! or on your own. The big three search sites have forms for submitting Web addresses. Here are the submission pages: Google: http://www.google.com/addurl/?continue=/addurl Yahoo!: http://tinyurl.com/5oclp (registration required) MSN: http://beta.search.msn.com/docs/submit. aspx 

7. Monitor the progress of your SEO, but be patient. SEO doesn’t happen overnight. It will take months to get good page rankings. Trying to rush your SEO campaign can lead to mistakes. And the consequences of these mistakes can be severe.However, it is important to monitor your progress. Do searches with the major engines for your keywords to see how you rank. You might also be surprised to find you start popping up for related terms. That’s icing on the cake.Results will fluctuate. Rankings change daily or even hourly. Check frequently for an accurate gauge of where you stand. Don’t sweat the minor ups and downs. But if you notice a downward trend, take action.As your site traffic increases, so should sales. If sales aren’t increasing, reevaluate your site content and navigation. Good copywriting and pointers go a long way in increasing sales.

8. Consider outsourcing. Search engine optimization is an ongoing process, and can be a full-time job. Some companies specialize in SEO.Hiring an SEO company to optimize your Web site will be expensive. Prices will vary depending on your site, services offered and for what length of time. Many companies spend tens of thousands of dollars for the initial SEO. Monthly maintenance can also run into the thousands.However, the advantages might make it a wise investment. You are hiring experts who will achieve better results than you. And the increased business from good SEO hopefully will more than cover the costs.

Bad SEO can be more harmful than no SEO. So it is important to include the right company to handle your campaign. Ask to see the company’s code of ethics. It should explicitly address deceptive SEO techniques.Of course, the company should also have a good page ranking itself. But don’t rely on this alone. Contact the references the company provides. Visit sites the company has worked on and note the quality of the copywriting.Next, the company should be able to provide a detailed plan. It should include a variety of methods to improve your rankings. Of course, its methods — and pricing plan — should be clear.

Watch for companies that create unrealistic expectations. For example, if it guarantees a top spot in Google for a popular term, run. Also, if it promises fast results, it could be using deceptive techniques. (You should also read Google’s advice for selecting an SEO company: www.google.com/webmasters/seo.html).Before you consider outsourcing, however, you might want to try SEO management software. Microsoft’s Submit It! is one such tool. It can help find keywords, submit pages, and track results. Also, it’s less expensive than outsourcing. Remember, though, search engine optimization can only do so much. Well-optimized pages might bring visitors, but only a good product will convert visitors to customers. 

Source 

9 things not to have on your Web site

When it comes to your company’s Web site, there’s no shortage of advice on what you absolutely have to have there. But little is often said about those elements that should never see the light of day. And that’s too bad, because poor planning and neglect of your Web site can lead to lost business, security concerns, slow traffic and other problems. However, Web site missteps are preventable. Here are nine items to avoid. 1.Your photo on the home page. It’s true. Many Web experts say that, although your picture may seem an element of welcome, it can detract from why the visitor should be there in the first place. “It’s like meeting someone new and — instead of asking them how they are — saying ‘I’m doing great!’” says Larina Kase, president of Performance and Success Coaching, a Philadelphia consulting concern. 2.”Your Web site should be all about the viewer, not about you. You need to first get them interested.”Visual (and audio) overkill. This can take any number of forms. On the one hand, it can show up as a dizziness-inducing Flash home page or pictures of everything from clients to your pet ferret. The former often comes off as little more than a pointless exercise of technical muscle, the latter a confusing — and potentially unprofessional — distraction from the business at hand. Beyond that, overly flashy intros with loud, pulsating music can take forever to load and cause users to flee.”Having a highly technical site is a good thing for some Web sites,” says Ruth Atherley, senior partner at aha creative strategies, a public relations agency in Richmond, B.C., Canada. “But the technology needs to be there for a reason,” not just to impress people. 3. Too many confusing menu options. Granted, you want to offer your visitors a variety of pages and features. But you should keep your site structure simple, so that users are not bewildered by too many possibilities. “Don’t have a menu of 20 options to choose from,” Kase advises. “People can hold between five and nine pieces of information in their memory at once. Don’t exceed this limit or they’re going to get overwhelmed and leave your site.” 4. Information that could lead to privacy or security breaches. This depends, to some degree, on the nature of your Web site and business, and perhaps also on your personal comfort level. But it is imperative that you review your Web site content for any material that may lead to security or privacy snafus, as hackers and spammers are constantly scanning for Web sites that reveal personal information and the underlying technologies used on a site.On a simple level, that may mean keeping employee photos, e-mail addresses and personal details about them off the site. On a more detailed level, how you structure your URLs and even write your “404″ error-page messages could reveal what type of application server or hosted provider you are using. Those are things you don’t want hackers to know. Even in publishing product information, Web experts urge you to confine details to what is absolutely needed to attract and entice customers into buying, and to not give away the company store.Have a security expert and perhaps even an attorney review your site to see if it offers any information that may be misused were it to fall into the wrong hands. Better yet, have a security expert on your Web staff, if possible.

Beaming reaction to a Croke Park extravaganza

Seán Moran gets the reaction of both managers after Saturday night’s NFL opener between All-Ireland champions Tyrone and Dublin

THROUGHOUT ITS history the GAA has been no stranger to the accusation that it is out of step with modern Ireland and on Saturday night the charge could have been levelled once more.In a country bedevilled with fear and uncertainty about its future, the association launched its 125th anniversary in an optimistic blaze of dazzle and celebration.

The occasion of the season’s first Allianz NFL fixture, between Dublin and Tyrone, was the peg on which a lavish son et lumiere was hung as fireworks and dancing light erupted into the cold night air to the crashing accompaniment of a poppy, musical selection – from Thin Lizzy to the Cranberries by way of U2 – not usually associated with GAA-promoted events.There was even an affecting passage from John F Kennedy’s speech to the Oireachtas on his State visit in 1963, just months before his assassination and the show culminated in dancing beams of light merging to form the green, white and orange of the Tricolour.

Despite the reservations about the cost of the event, which it hadn’t been widely appreciated was to be funded by an extra fiver on Saturday’s tickets, reactions to the light show were hugely positive from the Croke Park staff, including a beaming stadium director Peter McKenna to the vast majority of the 79,161 crowd who remained to watch the display as well as the watching television audience.Earlier the teams had got in on the act taking the field and walking the pre-match parade in 19th-century playing gear before stripping down to more practical attire.

The players stayed on message once the match started and despite no great expectations of an epic, managed to produce a thrilling contest thanks to a much improved second-half performance from Dublin, playing their first match under new manager Pat Gilroy – a major task against a Tyrone side that destroyed them only last August.Dublin are at a much different stage of the development cycle than the All-Ireland champions. Gilroy’s first team featured a rookie full-back line, a new centre back in Ger Brennan and a debutant set of half forwards. The defensive system appeared to commit the backs to marking space rather than individuals and at times Tyrone exploited the inevitable confusion.

But despite an uneasy opening 35 minutes the match climaxed in a touch-and-go second half, won in the end by a typical injury-time scoring burst from the champions, for whom Stephen O’Neill – perhaps with a stronger sense of mission than is usual in January after sitting out nearly all of the county’s championship run in 2008 – looked like the footballer of the year that he was four seasons ago.

“Stephen O’Neill was sublime all night and we had a few trump cards and they did the business when required,” was the reaction of Tyrone manager Mickey Harte.“It’s a real bonus to have him, not just for Tyrone but look what the public would have missed if we didn’t have a player of that quality on display.“I think he’s in the top bracket of Gaelic players who ever played this game and obviously we’re delighted to have him.“If you can get enough ball into Stephen O’Neill you’re likely to get quite a lot of scores and when you do you win more games that you lose and that’s a real bonus.”Whereas Dublin didn’t have anyone of that advanced quality they will have been pleased with some of the younger players’ performances in a challenging fixture as well as the continuing application and form of veterans Ciarán Whelan, aside from an embarrassing tick for taking a dive, and Jason Sherlock, whose teenage image waltzing in for goal in the 1995 All-Ireland semi-final was screened as part of a commemorative montage before the fireworks.

“We’re pleased with the whole thing,” said Gilroy afterwards, reflecting on the fact that his team hadn’t yet played this year, as their pre-season training had ruled out involvement in the O’Byrne Cup. “We’ve only had the guys for three weeks and they were trying out different things and I think they worked very hard right throughout the match.”The Dublin manager also paid tribute to the quality of his opponents. “They are a very good team and they kicked some incredible scores and that’s what you’re up against. They are the All-Ireland champions and that’s the bar.“Their percentage scores were incredible. They got eight out of nine in the second half and we got 10 out of 22. That tells a tale for us. Eight out of nine is incredible, but that’s why they are All-Ireland champions.”He was pleased with the newcomers to his team. “I think they all acquitted themselves very, very well. You’re going in there against some top-class forwards and I think they got to grips with it in the end.”

Source

Most phone customers opt to block direct marketing callsDIRECT MARKETING companies have now been banned from phoning more than 61 per cent of landline customers to try to sell them goods or services.Telecommunications regulator ComReg said that 982,238 people had contacted their phone providers to tell them that they did not want to receive direct marketing calls.

Marketing Manager Company:
Brand leader has an opportunity for an innovative Marketing Manger who is seeking a long term career working with trusted, quality leadership brands.The position will require:
You will act as the Irish point of contact for executing brand initiatives right across brand portfolio. You will need to be a functioning marketing expert and will have experienced gained in all areas of marketing within the FMCG sector.The role:
The role is to tailor European marketing plans to fit the Irish market and to create and execute local plans.

The candidate:
Proven track record in:
FMCG / retail marketing in Ireland; delivering brilliant execution
Working knowledge of the media landscape in Ireland
Ability to handling multiple project priorities at once and managing budgets

P.S. Refer a friend and should we place them you will receive a €200 Brown Thomas voucher, a voucher for the exclusive Monart Spa or an iPod Nano.If you are interested in finding out more about this role contact Olivia Mathews at Mark Mitchell Sales & Marketing on (01) 6377 081 or alternatively email your details to olivia@thepanel.com .

Source

Sales/Marketing/Ops Manager – Sports and Leisure

About the JobOur; client has recently undergone a major refurbishment program updating a 35,000 square foot Sports and Leisure facility featuring dedicated sound proof studios as well as: 

•    Two indoor tennis courts, three outdoor tennis courts,
•    Two indoor 5 a-side soccer courts
•    Children’s activity centre with cafe
 

The facility is currently operated under a Pay-as-you-go scheme.

A number of Cork clubs are using the sports facility for training purposes and there are established company soccer leagues that are ongoing.
The football courts were installed in November 2007.

        
KEY PURPOSE OF THIS ROLE

Reporting to the owner, the Facility Manger will be focused on achieving increased market share and profitability and take responsibility for strategy, direction, leadership, operations, finance, marketing, compliance and overall management of the business.

The Facility Manger’s first and ongoing objective will be to set the company’s strategy and vision with the Owner to maximise the use of space and equipment.  The Facility Manger will be required to provide the direction and leadership to execute agreed strategic goals and objectives

A peoples person, the Facility Manger will demonstrate the communication skills required to clearly outline the company’s vision. Internally he/she will inspire and motivate people to provide exemplary customer service levels to create a fun and friendly experience for the customer

The Facility Manger will require an innovative and creative approach to the business ensuring that the business keeps a pace with current trends and be passionate in maximising business opportunities to grow the business in line with pre-agreed turnover growth targets.
 .
Duties:

Strategy and Vision

Be instrumental in setting the direction of the company by evaluating and defining the: market, space and equipment, market perception, service levels, market opportunities and how the company can differentiate from its competitors. Be active in advancing the company’s mission and objectives to promote revenue, profitability, and growth as an organization.

Support to the Owner

Keep Owner informed both formally and informally in advance of any problems that would have a critical effect on the business. Prepare Owner for meetings by providing relevant material such as Management Reports prior to structured meeting. Represent the company at external meetings, and at formal functions.

Financial and Legal Management

Recommends annual budget for the Owners approval and is prudent in managing the organisations resources within agreed budget guidelines. Ensure company complies with all statutory obligations, licensing and safety requirements. Set up good measurement systems to evaluate the performance of the company

Operations

Approve company operational procedures, policies, and standards. Be effective in promoting a continuous improvement program to ensure that the Sports and Leisure Centre is running smoothly including sports activities, children’s play centre and catering facilities.

Be responsible for efficiency, quality service, cost effective management of resources and good purchasing practises.

Be responsible for organizing and promoting sporting events, coaching, programs and competitions.

Sales and Marketing

In conjunction with the Owners, develop a Sales and Marketing strategy for the company and implement the sales plan.
Establish performance goals for staff and measure performance.
Build the company’s brand and profile in the market place.
Promote the company through PR opportunities in the press and other media.
Advise the company on what other markets the company could enter.

Reporting Systems

Review management and financial reports to determine progress against company’s goals and objectives. Where appropriate revise objectives and plans in accordance with current conditions

Human Resources

Effectively manage the human resources function in compliance with all laws and regulations effecting employees including health and safety issues.  Responsibilities will also include hiring and firing, compensation, bonus schemes, induction programs and coaching/training.

Team Building

The Facility Manger will motivate and inspire employees to work towards a common goal and communicate the vision and the values of the company to all employees.

The Facility Manger Profile

Qualifications:

Third level qualifications in Business/Sports/Leisure discipline preferred but not essential.

Skills & Knowledge

At least 3 years managerial experience in the Sports/Leisure industry or 5 years experience in General Management with a sporting background.
Experience in Strategy development and management.
Experienced in formulating policy, and developing and implementing new strategies and procedures
Ability to develop Sales and Marketing plans
Ability to analyse data and understand budgets and financial/management information.
Knowledge of HR function
Extensive Staff Supervision
Coaching background a bonus but not necessary.
Interest in a wide range of sports and leisure activities.

Attributes
 
Obvious leader Ability to delegate with exceptional managerial skills
Strategic Thinker, Results orientated,
Good analytical and financial skills
Excellent communicator with above average commercial acumen
Team Player, High energy levels
Motivator and good Coach to other team members
Exceptional interpersonal skills, Cross Functional Player  
Highly organised and disciplined

Source 

PR & Citizenship Leader

About the Job

Head of Public Relations & Citizenship – Microsoft IrelandMicrosoft has been investing in Ireland since 1985 and today employs 1,200 staff across three operating divisions: EMEA Operations Centre (EOC), European Development Centre (EDC), and Sales, Marketing & Services Group (SMSG) Ireland.

Microsoft EOC provides key support for sales and customer support activities across 85 countries throughout Europe, Middle East and Africa. Microsoft EDC plays a critical role in the research, development and localisation of over 100 products and online services into 27 different languages. Microsoft SMSG Ireland is a leader in servicing the ICT needs of our customers and partners in the Republic of Ireland and Northern Ireland.Reporting to the Managing Director of Microsoft Ireland, the Head of PR and Citizenship will be responsible for enhancing Microsoft’s image and reputation in Ireland through strong management of Microsoft’s PR and Corporate Social Responsibility (CSR) strategies and programmes.

Key Accountabilities & Activities
Develop public relations strategies and programmes for Microsoft Ireland which align with Microsoft globally to proactively and reactively enhance and protect the Microsoft brand
Demonstrate the public face of Microsoft in Ireland which illustrates the brand attributes and generates an increased level of understanding and trust amongst stakeholders, businesses, and consumers
Develop Microsoft’s Corporate Social Responsibility programmes in Ireland encompassing areas from community affairs to industry initiatives
Own the Issues and Crisis Management Process, providing counsel to senior executives and the business in real timeExecution
Manage Microsoft’s PR programmes to ensure that a ‘One Microsoft’ theme percolates through all communications
Provide leadership on PR-related processes such as product launches, corporate announcements and initiatives
Manage Microsoft’s internal and external community affairs programmes and build Microsoft’s relationships with NGOs and other groups
Participate in Microsoft Ireland’s Citizenship, Policy & Perception teamAgency Management
Set objectives and review the performance of Microsoft’s two PR agencies in Ireland covering Business PR & Corporate PR
Own the cross-agency strategy across all business areas Internal Communications
Site Leader for Image and Reputation in Ireland
Drive innovative and  effective internal communications programmes across Microsoft’s three Irish divisions
Act as an ambassador for Image and Reputation in Western Europe and at MS Corporate HQ (US) ensuring regular communications and best practice sharing across departments

Essential Requirements
This role demands a high level of leadership and interpersonal skills, considerable issues management experience and organizational agility.10 years Public Relations & Community Affairs experience
Excellent communication, negotiation and people management skills
Solid business acumen, excellent at dealing with ambiguity and making winning judgments
Tenacious self-starter with ability to move effortlessly between strategy and implementation
Strong third party management with a proven ability to own, drive and influence cross-discipline virtual teams
National, European and International experience/awareness
Team player with positive and enthusiastic approach

Competencies
Impact & Influence
Cross Group Collaboration
Impact & Influence
Leadership
Strategic thinking
Ability to Deal with Ambiguity

Source 

Online Marketing Manager

Company; Stelfox

 Location ;Dublin

Industries ;Internet Services Advertising and PR Services Computer Software

Relevant Work Experience ;2 to 5 Years

Education Level ;Graduate/?Higher Diploma

Career Level ;Experienced (Non-Manager) Salary ;45,000.?00 – 70,000.?00 EUR per year

You will take ownership of the German Market. The Company have ambitious plans for 2009 and they need a passionate person to take control and make things happen.For this role you will need experience in the Online Web Industry. Online Gaming / Social Networking industry experience preferred but not essential.

The role
Potential candidate would be covering a wide range of activities, incl. market research and analysis, strategic/media planning, AdWords campaigns, online and traditional advertising, mailshots, web-development, social network initiatives. He/she will also manage 3rd party vendors and other Marketing Managers.

Responsibilities:- Execution of marketing initiatives, supporting the development of strategic plan
- Monitoring interactive/online entertainment business trends/competition while drawing the path for company development
- Managing external partners (game producers, advertising agencies) to drive marketing promotions, establishing a network of contacts
- Analysis of marketing and communication campaigns results
- Monitoring and measuring  the strength of the brand
- Maximize the of market sharePosition Requirements:- Bachelor’s degree in business or marketing related subject, – 3+ years of experience in Marketing/Communication
- Well organized individual with high level of personal integrity, able to prioritize and execute
- Excellent understanding of creative online production and delivery
- Knowledge or experience in web2.0 / social networks
- Experience of working in the electronic entertainment, knowledge of MMORPG/online games
- Fluent knowledge or native German, Excellent EnglishIf you are interested in discussing this role in detail, please apply with your latest CV.

Source

Head of Public Relations & Citizenship – Microsoft Ireland 

Microsoft has been investing in Ireland since 1985 and today employs 1,200 staff across three operating divisions: EMEA Operations Centre (EOC), European Development Centre (EDC), and Sales, Marketing & Services Group (SMSG) Ireland.Microsoft EOC provides key support for sales and customer support activities across 85 countries throughout Europe, Middle East and Africa. Microsoft EDC plays a critical role in the research, development and localisation of over 100 products and online services into 27 different languages.

Microsoft SMSG Ireland is a leader in servicing the ICT needs of our customers and partners in the Republic of Ireland and Northern Ireland.Reporting to the Managing Director of Microsoft Ireland, the Head of PR and Citizenship will be responsible for enhancing Microsoft’s image and reputation in Ireland through strong management of Microsoft’s PR and Corporate Social Responsibility (CSR) strategies and programmes.

Key Accountabilities & Activities
Develop public relations strategies and programmes for Microsoft Ireland which align with Microsoft globally to proactively and reactively enhance and protect the Microsoft brand
Demonstrate the public face of Microsoft in Ireland which illustrates the brand attributes and generates an increased level of understanding and trust amongst stakeholders, businesses, and consumers
Develop Microsoft’s Corporate Social Responsibility programmes in Ireland encompassing areas from community affairs to industry initiatives
Own the Issues and Crisis Management Process, providing counsel to senior executives and the business in real time

Execution
Manage Microsoft’s PR programmes to ensure that a ‘One Microsoft’ theme percolates through all communications
Provide leadership on PR-related processes such as product launches, corporate announcements and initiatives
Manage Microsoft’s internal and external community affairs programmes and build Microsoft’s relationships with NGOs and other groups
Participate in Microsoft Ireland’s Citizenship, Policy & Perception teamAgency Management
Set objectives and review the performance of Microsoft’s two PR agencies in Ireland covering Business PR & Corporate PR
Own the cross-agency strategy across all business areas

Internal Communications
Site Leader for Image and Reputation in Ireland
Drive innovative and  effective internal communications programmes across Microsoft’s three Irish divisions
Act as an ambassador for Image and Reputation in Western Europe and at MS Corporate HQ (US) ensuring regular communications and best practice sharing across departmentsEssential Requirements
This role demands a high level of leadership and interpersonal skills, considerable issues management experience and organizational agility.10 years Public Relations & Community Affairs experience
Excellent communication, negotiation and people management skills
Solid business acumen, excellent at dealing with ambiguity and making winning judgments
Tenacious self-starter with ability to move effortlessly between strategy and implementation
Strong third party management with a proven ability to own, drive and influence cross-discipline virtual teams
National, European and International experience/awareness
Team player with positive and enthusiastic approach

Competencies
Impact & Influence
Cross Group Collaboration

Source 

1/02/2009                                            Futura Fair, RDS

12/02/2009 – 28/02/2009               PJ Gallagher LIVE, Vicar Street

13/12/2009                                         Jason Byrne, Vicar Street

17/02/2009                                         Postgradireland Fair, RDS       

19/02/2009                                         Kaiser Chiefs, O2 Dublin

20/02/2009                                         The Killers, O2 Dublin                           

21/02/2009                                         Irish International Coin Fair, RDS

22/02/2009                                         Toys of Yesterday, Sandyford Community Hall

24/01/2009 – 24/02/2009                Bodies, Ambassador Theatre

25/02/2009                                         Il Divo, O2 Dublin

27/02/2009                                         Irish Motorbike & Scooter Show, RDS

28/02/2009                                         Snow patrol, O2 Dublin