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Archive for January, 2009
Posted in Announcements, News on January 23rd, 2009
Cadbury Dairy Milk has unveiled the follow-up ad campaign to the ‘Gorilla’ and ‘Airport Trucks’ spots with a commercial starring children dancing with their eyebrows.
The 60-second Fallon-created spot, set to an 1980s electro track called “Don’t stop the rock” by Freestyle, opens with two siblings sitting in a traditional photographer’s studio waiting to have their portrait taken.
When the photographer is called away by a ringing phone, the children break into a choreographed eyebrow dance. The ad breaks tonight live during the ‘Celebrity Big Brother’ finale on Channel 4.
Chris Willingham, a partner at Fallon said: “Like all good creative ideas nowadays, ‘Eyebrows’ will entertain and spark conversation online and offline. It is designed to encourage involvement and imitation.”
Phil Rumbol, marketing director for Cadbury, said: “‘Eyebrows’ marks our third original production following ‘Gorilla’ and ‘Airport Truck’ and we’re confident it will prove just as popular and raise as many smiles — but lots more eyebrows.
“Like the other productions, ‘Eyebrows’ is all about losing yourself and embracing that moment of joy — except in this case there’s a healthy dose of mischief mixed in too.”
The confectionary giant said the ad will be supported by a number of activities throughout February and it is also offering consumers the chance to buy branded coffee mugs for £7.99.
Visitors to www.photobox.co.uk will be able to upload a photo of themselves or a friend and add some comedy eyebrows.
Source
Posted in Jobs on January 15th, 2009
Sales Executive – Sinnott Hotels, DublinSinnott Hotels invite applicants for the following Dublin based position;
Sales Executive This progressive hotel Group, with leading four star properties in both Dublin and Galway, are individual in character and style, yet with a shared commitment to excellence, reflected in the quality and comfort of our facilities and the genuine warmth of our service.
The successful candidate will possess an outgoing personality, resourcefulness and a flair for sales and marketing with excellent inter-personal skills and a determination to succeed.
Previous Sales, PR and/or hotel Front Office experience an advantage.
Key Duties include;
To secure Corporate meetings, Conference, Event and local corporate business generally for Sinnott Hotels.
To raise the profile of Sinnott Hotels through networking and PR activities.
To participate in a rota of Group promotional activities which will include from time to time attendance at Fairs, Exhibitions and Shopping Centre promotions.
Where convenient, practical and not a constraint to the requirement of being out of the hotel in search of business for an average of not less than 70% (3 days) of your time, to assist on show arounds and in general the show casing of the property to prospective clients.
To attend such meetings as may be required from time to time with the Group Sales and Marketing Manager and/or General Managers / Proprietor.
To develop and implement sales action plan which will result in the hotel achieving occupancy and revenue targets To meet the Budget and Targets as set by the Sales and Marketing Manager.
Applications to: Human Resource Manager, Sinnott Hotels, Furbo, GalwayTel: (091) 592108 Fax: (091) 592065E-mail: humanresources@sinnotthotels.com Website:www.sinnotthotels.com
Posted in News on January 7th, 2009
DreamWorks and PepsiCo unite to launch 3D Superbowl ad
Dreamworks and PepsiCo are handing out more than 125m pairs of 3D glasses in the US, with which people can see a special trailer of new film, ‘Monsters vs Aliens’, which will air during the Superbowl. A 90-second 3D trailer for the film ‘Monsters vs. Aliens’ will air during the half-time show of the Superbowl on February 1.
There will also be a 60-second 3D ad for SoBe Life Water, a drink owned by PepsiCo. 3D glasses will be distributed through the drink’s in-store displays around the country.
Dreamworks CEO Jeff Katzenberg said the cost of the stunt is in the “tens of millions of dollars.”The glasses use Intel technology and not the traditional red and blue system. Viewers without glasses will be able to see an ordinary image on the screen.’Monsters vs. Aliens’ gets released March 27 in the US and features the voices of Kiefer Sutherland, Reese Witherspoon and Seth Rogan.
The promotion was unveiled during NBC’s broadcast of the playoff game between the Indianapolis Colts and San Diego Chargers last Saturday.
After the Superbowl ad, NBC plans to use the same technology to air a 3D episode of its series ‘Chuck’, with the reminder to fans “Don’t Chuck away your glasses.”Last year the Superbowl was seen by 97.5m viewers, making it the second-most watched broadcast in US TV history. Source
Tips on delivering a successful presentation
Delivering a successful presentation can be stressful and mind-numbing. Patrick Johnston, marketing development director, Alternatives, created some tips that will allow you to win them over and perform a successful presentation.
~ Start off with a story, anecdote or thought-provoking question.~ Know your audience – names, key objectives, terms they use. ~ Use stress to your advantage – the adrenaline will help you prepare and deliver.
~ Access your skills – know your limitations and talk about what you know.
~ Research your topic.
~ Act Confident (they can’t see the inside) and believe in what you are delivering.
~ Planning and preparation is key.
~ Rehearse your presentation – to a colleague or spouse.
~ Personal appearance – dress according to your audience and what they are expecting.
~ Know the environment – seating arrangement, podium, lighting, projector, where you need to stand.
~ Be prepared for computer problems – have the presentation on a USB memory stick just in case.
~ Keep slides simple. Use to emphasise points but not to bore audience with detail.
~ Check your spelling!
Source
First Polish free weekly in Ireland Filed
The first Polish free weekly in Ireland “Nasz Glos” debut its new layout on 10 January. The new design will feature more pictures and is targeting young readers. The newspaper wants to become a platform for public debate, and be more transparent.
The newspaper has also undergone a few changes, including a more `dynamic` and `clear` layout, restructuring of editorial processes and editorial focus, reorganization of content, addition of new material, a new designs well as a new logo. The editorial/advertising ratio will remain the same.- Our Polish Community in Ireland is fast moving, very modern. It’s changing and growing. We need to have a paper that feels like that, too – says Marcin Klinkosz, Editor-in-Chief. – One of the main focus points will be the interaction with the readers. We want “Nasz Glos” to become the voice the Polish Community. And I’m sure that “Nasz Glos”,thanks to the changes we’re bringing in, still will be a better and more attractive newspaper for all readers.The new layout of “Nasz Glos” reflects the key issues defining “Nasz Glos” identity and its place on the Polish mediamarket in Ireland. Re-designed “Nasz Glos” aims to be more competitive for other quality weeklies.
Source
Tequila tipped to win Domestic & General account
Tequila is tipped to win the integrated pan-European advertising account for Domestic & General, the UK’s largest provider of warranties for domestic appliances.The agency pitched against a number of undisclosed agencies and it is not known if there was an incumbent. The AAR oversaw the review.
It is understood the appointment comes ahead of aggressive expansion plans by
Domestic & General, which is looking to move into new markets.The company is already in some European markets and operates in Australia. Tequila is expected to focus on marketing activity in France, Italy, Germany and Poland.In August, the company appointed Jonathan Grisdale as its dedicated international managing director with responsibility for leading its international team and developing its global business.Domestic & General provides breakdown plans for over 100 appliance brands, over 2,000 independent high street retailers, banks and catalogue companies, and also operates a consumer service. Last year, it processed over 1.5 million claims.The company has been operating for over 50 years and started out providing warranties for black and white televisions. It now caters for almost every household appliance, including washing machines, widescreen TVs and PCs.
Source
Online Advertising Industry – Predictions for 2009
Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend. First, the sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers.Second, even though most advertisers are increasingly cautious with their budgets, they still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video.Search marketing spending will grow by 14.9% in 2009, to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant. Two basic assumptions support this eMarketer projection. Search is highly measurable, so it will maintain its place in many budgets and increase in some others, as advertisers look for secure and effective methods to combat fear in an economic meltdown.Also, consumers—who monetize search ads by deciding whether or not to click—will take money off the table by shopping less, and put money back on by searching for deals. Although search advertising will grow less in 2009 than in any previous year, its inherent strength will mean greater spending gains than for any other major form of advertising, whether online or offline.Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. That will be the lowest year-over-year increase for online advertising ever. Yet it will still be a robust increase compared with nearly all other media. Get the full story at eMarketer.com
Source
Posted in Jobs on January 7th, 2009
Operations Coordinator, Co. Dublin
Working with Senior Management this role calls for excellent communication skills, both written and Front of House, Interviewing skills .Coordination with the Operations Team and Effective planning skills are essential for success in the role
CV to ops@fitzwilliaminstitute.ie
Group Account Director – Advertising, Dublin.
My client is one the true great advertising agencies working with an array of Irish and global household brands covering everything from FMCG through retail into government. This agency produces creative and effective communications that not only reflect the zeitgeist but also influence it. Owing to an internal restructure this agency is looking for a high achieving advertising professional to join their client service team as a group account director.
You must have a proven track record in delivering inspired and successful above the line communications on behalf of blue chip clients. You will be comfortable working at the highest level within your client accounts, and be proactive in driving internal teams to deliver highly focused, strategic campaigns with a thorough understanding of the entire lifecycle of the campaign and message.
This agency places a special emphasis on their own insight and in-depth understanding of their clients’ needs and fully utilise research and consumer planning to ensure that they nail the brief first time. Therefore sold experience working across client service, creative and planning is required to fully fill this role.
This agency offers an unrivalled career move into the top of the Irish advertising industry and will ensure your career potential reaches its peak.
To have a chat about this opportunity, please give me a call on my direct line (01) 609 0168 or mobile 087 222 5272.
Web Developer, Dublin South.
Experience of PHP, CMS Systems, HTML, INI files and CSS essential for this contract flexible role working on Fitzwilliam Institute Group Websites around the World.
CV to ops@fitzwilliaminstitute.ie
MARKETING MANAGER, € 55,000 – € 55,000, Dublin South.
Responsibilities include: Reporting to the CEO , overall Marketing and communications plan formulation, development and implementation Build Company’s brand in international markets and establish the company as recognized market leaders Development of new marketing collateral and localization of all relevant material Administration duties which include the development of a database of customers from various countries, Developing media relations, web marketing and PR opportunities Development of an online marketing strategy and overall management of the website and its content Organising exhibitions, seminars and support marketing in export markets Liaising with channel and technical partners Occasional overseas travel to meet customers and partners.
Requirements: Self Starter Assertive Dynamic Proven track record of building a worldwide brand in a similar role Degree in Business, Marketing or a related discipline Additional languages an advantage Min 3 – 5 years marketing experience, preferably in the IT/ healthcare industry. Excellent communication skills An ability to work under pressure to meet deadlines.
Source
Ebook Development Coordinator, Co. Dublin
Working with the business development team this role calls for a dynamic planned organised candidate who can work to a predefined template, source material and pull various projects together in the ebook realm. Some marketing and writing experience desirable but not essential.
CV to ops@fitzwilliaminstitute.ie
MARKETING EXECUTIVE, €35000 – €45000, Dublin 12.
A leading FMCG company based in Dublin 12 is recruiting for a Marketing Executive. This is an excellent opportunity to join an international company.
Job Description;To work within the Marketing Department and support the Trade Marketing Manager in all activities from a trade and consumer perspective. This will also involve supporting a salesforce of 25 people.
Roles/Responsibilities: Produce full range of marketing material – POS, trade POS, media Brand Management – brand strategy, monitoring brand performance Compile monthly trade activity reports Coordinating merchandising activity. Organising mailings to trade customers Coordinating, producing and customising price lists Preparing for trade events – ensuring there is ample supplies of stock, gifts and marketing material
Skills/Experience Minimum 3 years experience in a Marketing Executive role within the FMCG sector Proficiency in MS Office is essentialEducation / Professional Qualifications Must hold a Degree in Marketing or similar qualification
Personal Attributes; Ability to work on your own initiative is essentialExcellent communication skills required Ability to multi-task is a must
Source
Trade Sales Exec – Advertising, €40k + benefits, Dublin South
Requirements:1-2 years advertising sales experience,Proven track record in sales. BtoB sales experience is a distinct advantage,Excellent lead generation and business development skills is required.If you are interested in having a chat send your CV to stephen@stelfox.ie or call Stephen on 01 6793184
Source
Advertising Operations Executive – Spanish or Italian, Yahoo.
About the Job Responsible for the successful execution of multifaceted advertising campaigns across the Yahoo! network on behalf of our clients. As the adops exec you will ensure that your portfolio of business delivers all the requirements set for these campaigns in terms of impressions (page views) and revenue recognition by the deadline set. Success will be determined by your ability to co-ordinate the scheduling of campaigns, working closely with the sales and client services teams to ensure smooth progression of ad campaigns and ultimately the success of the team against its financial and non-financial goals.Requirements
• Must be organised with a keen eye for detail
• Must be numerical and accurate
• It is essential that the individual is able to work under their own initiative demonstrating their ability to prioritise workload and juggle multiple tasks
• Excellent administrative, communication and inter-personal skills
• Must enjoy working in a pressurised and fast-paced media sales environment
• Positive attitude is a must
• Must be reliable, approachable, confident and flexible
• Must be a team player
• Must be able to speak English and fluency Spanish or Italian
• Enthusiastic about working with sales team
• Should have some knowledge of the Internet
• Should have some knowledge of Microsoft Office applications
• HTML/rich media knowledge/experience would be an advantage but not necessary
• Minimum of 1-year trafficking experience is beneficial
To be successful in any role at Yahoo! requires someone who has a sense of urgency, doesn’t take themselves too seriously, is passionate about the internet, happy to roll their sleeves up and get stuck in, game for a laugh, happy in an informal, hectic environment, who enjoys working under pressure to tight deadlines and has a high tolerance for ambiguity and change.Responsibilities
• Order generation
• Receive and check creative material from advertisers and ad agencies
• Co-ordinate scheduling of campaigns
• Working closely with finance to ensure that revenue is recognised accurately
Campaign management
• Creative swaps and revisions
• Monitoring impressions (page views) and revenue status of ad campaigns, ensuring campaign delivers according to contract
• Performance optimisation and make good Customer service
• Frequent liaison with clients and agencies to chase up creative and answer queries etc.
• Daily liaison with sales team to ensure smooth progression of ad campaigns and feedback to sales person as to campaign performance
• Provision of excellent all round customer support for sales teams and advertisers
Source
Posted in Jobs on January 7th, 2009
Operations Coordinator, Dublin South
Working with Senior Management this role calls for excellent communication skills, both written and Front of House, Interviewing skills .Coordination with the Operations Team and Effective planning s
kills are essential for success in the role
CV to ops@fitzwilliaminstitute.ie
Group Account Director – Advertising, Dublin.
My client is one the true great advertising agencies working with an array of Irish and global household brands covering everything from FMCG through retail into government. This agency produces creative and effective communications that not only reflect the zeitgeist but also influence it.
Owing to an internal restructure this agency is looking for a high achieving advertising professional to join their client service team as a group account director. You must have a proven track record in delivering inspired and successful above the line communications on behalf of blue chip clients. You will be comfortable working at the highest level within your client accounts, and be proactive in driving internal teams to deliver highly focused, strategic campaigns with a thorough understanding of the entire lifecycle of the campaign and message.
This agency places a special emphasis on their own insight and in-depth understanding of their clients’ needs and fully utilise research and consumer planning to ensure that they nail the brief first time. Therefore sold experience working across client service, creative and planning is required to fully fill this role. This agency offers an unrivalled career move into the top of the Irish advertising industry and will ensure your career potential reaches its peak.
To have a chat about this opportunity, please give me a call on my direct line (01) 609 0168 or mobile 087 222 5272.
Source
Web Developer, Dublin South.
Experience of PHP, CMS Systems, HTML, INI files and CSS essential for this contract flexible role working on Fitzwilliam Institute Group Websites around the World.
CV to ops@fitzwilliaminstitute.ie
MARKETING MANAGER, € 55,000 – € 55,000, Dublin South.
Responsibilities include: Reporting to the CEO , overall Marketing and communications plan formulation, development and implementation Build Company’s brand in international markets and establish the company as recognized market leaders Development of new marketing collateral and localization of all relevant material Administration duties which include the development of a database of customers from various countries, Developing media relations, web marketing and PR opportunities Development of an online marketing strategy and overall management of the website and its content Organising exhibitions, seminars and support marketing in export markets Liaising with channel and technical partners Occasional overseas travel to meet customers and partners.
Requirements: Self Starter Assertive Dynamic Proven track record of building a worldwide brand in a similar role Degree in Business, Marketing or a related discipline Additional languages an advantage Min 3 – 5 years marketing experience, preferably in the IT/ healthcare industry. Excellent communication skills An ability to work under pressure to meet deadlines
Source
Ebook Development Coordinator, Dublin South.
Working with the business development team this role calls for a dynamic planned organised candidate who can work to a predefined template, source material and pull various projects together in the ebook realm. Some marketing and writing experience desirable but not essential.
CV to ops@fitzwilliaminstitute.ie
MARKETING EXECUTIVE, €35000 – €45000, Dublin 12.
A leading FMCG company based in Dublin 12 is recruiting for a Marketing Executive. This is an excellent opportunity to join an international company.Job Description;To work within the Marketing Department and support the Trade Marketing Manager in all activities from a trade and consumer perspective. This will also involve supporting a salesforce of 25 people.
Roles/Responsibilities: Produce full range of marketing material – POS, trade POS, media Brand Management – brand strategy, monitoring brand performance Compile monthly trade activity reports Coordinating merchandising activity. Organising mailings to trade customers Coordinating, producing and customising price lists Preparing for trade events – ensuring there is ample supplies of stock, gifts and marketing material
Skills/Experience Minimum 3 years experience in a Marketing Executive role within the FMCG sector Proficiency in MS Office is essential
Education / Professional Qualifications Must hold a Degree in Marketing or similar qualification
Personal Attributes; Ability to work on your own initiative is essential
Excellent communication skills required Ability to multi-task is a must
Source
Trade Sales Exec – Advertising, €40k + benefits, Dublin.
Requirements:1-2 years advertising sales experience,Proven track record in sales. BtoB sales experience is a distinct advantage,Excellent lead generation and business development skills is required.
If you are interested in having a chat send your CV to stephen@stelfox.ie or call Stephen on 01 6793184
Source
Advertising Operations Executive – Spanish or Italian, Yahoo, Clontarf.
About the Job Responsible for the successful execution of multifaceted advertising campaigns across the Yahoo! network on behalf of our clients. As the adops exec you will ensure that your portfolio of business delivers all the requirements set for these campaigns in terms of impressions (page views) and revenue recognition by the deadline set. Success will be determined by your ability to co-ordinate the scheduling of campaigns, working closely with the sales and client services teams to ensure smooth progression of ad campaigns and ultimately the success of the team against its financial and non-financial goals.Requirements
• Must be organised with a keen eye for detail
• Must be numerical and accurate
• It is essential that the individual is able to work under their own initiative demonstrating their ability to prioritise workload and juggle multiple tasks
• Excellent administrative, communication and inter-personal skills
• Must enjoy working in a pressurised and fast-paced media sales environment
• Positive attitude is a must
• Must be reliable, approachable, confident and flexible
• Must be a team player
• Must be able to speak English and fluency Spanish or Italian
• Enthusiastic about working with sales team
• Should have some knowledge of the Internet
• Should have some knowledge of Microsoft Office applications
• HTML/rich media knowledge/experience would be an advantage but not necessary
• Minimum of 1-year trafficking experience is beneficial
To be successful in any role at Yahoo! requires someone who has a sense of urgency, doesn’t take themselves too seriously, is passionate about the internet, happy to roll their sleeves up and get stuck in, game for a laugh, happy in an informal, hectic environment, who enjoys working under pressure to tight deadlines and has a high tolerance for ambiguity and change.
Responsibilities
• Order generation
• Receive and check creative material from advertisers and ad agencies
• Co-ordinate scheduling of campaigns
• Working closely with finance to ensure that revenue is recognised accurately
Campaign management
• Creative swaps and revisions
• Monitoring impressions (page views) and revenue status of ad campaigns, ensuring campaign delivers according to
contract
• Performance optimisation and make good Customer service
• Frequent liaison with clients and agencies to chase up creative and answer queries etc.
• Daily liaison with sales team to ensure smooth progression of ad campaigns and feedback to sales person as to campaign performance
• Provision of excellent all round customer support for sales teams and advertisers
Source
Posted in Jobs on January 7th, 2009
Operations Coordinator:
Working with Senior Management this role calls for excellent communication skills, both written and Front of House, Interviewing skills .Coordination with the Operations Team and Effective planning s
kills are essential for success in the role
CV to ops@fitzwilliaminstitute.ie
Group Account Director – Advertising
My client is one the true great advertising agencies working with an array of Irish and global household brands covering everything from FMCG through retail into government. This agency produces creative and effective communications that not only reflect the zeitgeist but also influence it.
Owing to an internal restructure this agency is looking for a high achieving advertising professional to join their client service team as a group account director. You must have a proven track record in delivering inspired and successful above the line communications on behalf of blue chip clients. You will be comfortable working at the highest level within your client accounts, and be proactive in driving internal teams to deliver highly focused, strategic campaigns with a thorough understanding of the entire lifecycle of the campaign and message.
This agency places a special emphasis on their own insight and in-depth understanding of their clients’ needs and fully utilise research and consumer planning to ensure that they nail the brief first time. Therefore sold experience working across client service, creative and planning is required to fully fill this role. This agency offers an unrivalled career move into the top of the Irish advertising industry and will ensure your career potential reaches its peak.
To have a chat about this opportunity, please give me a call on my direct line (01) 609 0168 or mobile 087 222 5272.
Source
Web Developer:
Experience of PHP, CMS Systems, HTML, INI files and CSS essential for this contract flexible role working on Fitzwilliam Institute Group Websites around the World.
CV to ops@fitzwilliaminstitute.ie
MARKETING MANAGER, € 55,000 – € 55,000
Responsibilities include: Reporting to the CEO , overall Marketing and communications plan formulation, development and implementation Build Company’s brand in international markets and establish the company as recognized market leaders Development of new marketing collateral and localization of all relevant material Administration duties which include the development of a database of customers from various countries, Developing media relations, web marketing and PR opportunities Development of an online marketing strategy and overall management of the website and its content Organising exhibitions, seminars and support marketing in export markets Liaising with channel and technical partners Occasional overseas travel to meet customers and partners.
Requirements: Self Starter Assertive Dynamic Proven track record of building a worldwide brand in a similar role Degree in Business, Marketing or a related discipline Additional languages an advantage Min 3 – 5 years marketing experience, preferably in the IT/ healthcare industry. Excellent communication skills An ability to work under pressure to meet deadlines
Source
Ebook Development Coordinator:
Working with the business development team this role calls for a dynamic planned organised candidate who can work to a predefined template, source material and pull various projects together in the ebook realm. Some marketing and writing experience desirable but not essential.
CV to ops@fitzwilliaminstitute.ie
MARKETING EXECUTIVE, €35000 – €45000
A leading FMCG company based in Dublin 12 is recruiting for a Marketing Executive. This is an excellent opportunity to join an international company.Job Description;To work within the Marketing Department and support the Trade Marketing Manager in all activities from a trade and consumer perspective. This will also involve supporting a salesforce of 25 people.
Roles/Responsibilities: Produce full range of marketing material – POS, trade POS, media Brand Management – brand strategy, monitoring brand performance Compile monthly trade activity reports Coordinating merchandising activity. Organising mailings to trade customers Coordinating, producing and customising price lists Preparing for trade events – ensuring there is ample supplies of stock, gifts and marketing material
Skills/Experience Minimum 3 years experience in a Marketing Executive role within the FMCG sector Proficiency in MS Office is essential
Education / Professional Qualifications Must hold a Degree in Marketing or similar qualification
Personal Attributes; Ability to work on your own initiative is essential
Excellent communication skills required Ability to multi-task is a must
Source
Trade Sales Exec – Advertising, €40k + benefits
Requirements:1-2 years advertising sales experience,Proven track record in sales. BtoB sales experience is a distinct advantage,Excellent lead generation and business development skills is required.
If you are interested in having a chat send your CV to stephen@stelfox.ie or call Stephen on 01 6793184
Source
Advertising Operations Executive – Spanish or Italian, Yahoo
About the Job Responsible for the successful execution of multifaceted advertising campaigns across the Yahoo! network on behalf of our clients. As the adops exec you will ensure that your portfolio of business delivers all the requirements set for these campaigns in terms of impressions (page views) and revenue recognition by the deadline set. Success will be determined by your ability to co-ordinate the scheduling of campaigns, working closely with the sales and client services teams to ensure smooth progression of ad campaigns and ultimately the success of the team against its financial and non-financial goals.Requirements
• Must be organised with a keen eye for detail
• Must be numerical and accurate
• It is essential that the individual is able to work under their own initiative demonstrating their ability to prioritise workload and juggle multiple tasks
• Excellent administrative, communication and inter-personal skills
• Must enjoy working in a pressurised and fast-paced media sales environment
• Positive attitude is a must
• Must be reliable, approachable, confident and flexible
• Must be a team player
• Must be able to speak English and fluency Spanish or Italian
• Enthusiastic about working with sales team
• Should have some knowledge of the Internet
• Should have some knowledge of Microsoft Office applications
• HTML/rich media knowledge/experience would be an advantage but not necessary
• Minimum of 1-year trafficking experience is beneficial
To be successful in any role at Yahoo! requires someone who has a sense of urgency, doesn’t take themselves too seriously, is passionate about the internet, happy to roll their sleeves up and get stuck in, game for a laugh, happy in an informal, hectic environment, who enjoys working under pressure to tight deadlines and has a high tolerance for ambiguity and change.
Responsibilities
• Order generation
• Receive and check creative material from advertisers and ad agencies
• Co-ordinate scheduling of campaigns
• Working closely with finance to ensure that revenue is recognised accurately
Campaign management
• Creative swaps and revisions
• Monitoring impressions (page views) and revenue status of ad campaigns, ensuring campaign delivers according to
contract
• Performance optimisation and make good Customer service
• Frequent liaison with clients and agencies to chase up creative and answer queries etc.
• Daily liaison with sales team to ensure smooth progression of ad campaigns and feedback to sales person as to campaign performance
• Provision of excellent all round customer support for sales teams and advertisers
Source
Posted in Events on January 7th, 2009
__________________________________________________________________________
Nov 14th – Jan 11th 7 UP`s Christmas on Ice, RDS
Nov 30th – Feb 1st Cinderella, Gaiety
Dec 20th – Jan 4th Aladdin – Olympia Theatre
Dec 26th - Jan 11th Funderland, RDS
Jan 1st New Years Day
Jan 6th – Jan 10th BT Young scientist, RDS
Jan 7th Back to School (Most)
Jan 7th – April 18th Disney`s High School Musical – Tour
Jan 19th – Feb 1st Tennis – Australian Open
Jan 23rd – 25th Holiday World, RDS
Jan 24th Bride of the Year Show 2009, RDS
Jan 26th Chinese New Year
Jan 28th – Feb 1st Temple Bar Traditional festival of Irish, Music & Culture
__________________________________________________________________________
Posted in News on January 7th, 2009
DreamWorks and PepsiCo unite to launch 3D Superbowl ad
Dreamworks and PepsiCo are handing out more than 125m pairs of 3D glasses in the US, with which people can see a special trailer of new film, ‘Monsters vs Aliens’, which will air during the Superbowl. A 90-second 3D trailer for the film ‘Monsters vs. Aliens’ will air during the half-time show of the Superbowl on February 1.
There will also be a 60-second 3D ad for SoBe Life Water, a drink owned by PepsiCo. 3D glasses will be distributed through the drink’s in-store displays around the country.
Dreamworks CEO Jeff Katzenberg said the cost of the stunt is in the “tens of millions of dollars.”The glasses use Intel technology and not the traditional red and blue system. Viewers without glasses will be able to see an ordinary image on the screen.’Monsters vs. Aliens’ gets released March 27 in the US and features the voices of Kiefer Sutherland, Reese Witherspoon and Seth Rogan.
The promotion was unveiled during NBC’s broadcast of the playoff game between the Indianapolis Colts and San Diego Chargers last Saturday.
After the Superbowl ad, NBC plans to use the same technology to air a 3D episode of its series ‘Chuck’, with the reminder to fans “Don’t Chuck away your glasses.”Last year the Superbowl was seen by 97.5m viewers, making it the second-most watched broadcast in US TV history. Source
Tips on delivering a successful presentation
Delivering a successful presentation can be stressful and mind-numbing. Patrick Johnston, marketing development director, Alternatives, created some tips that will allow you to win them over and perform a successful presentation.
~ Start off with a story, anecdote or thought-provoking question.~ Know your audience – names, key objectives, terms they use.
~ Use stress to your advantage – the adrenaline will help you prepare and deliver.
~ Access your skills – know your limitations and talk about what you know.
~ Research your topic.
~ Act Confident (they can’t see the inside) and believe in what you are delivering.
~ Planning and preparation is key.
~ Rehearse your presentation – to a colleague or spouse.
~ Personal appearance – dress according to your audience and what they are expecting.
~ Know the environment – seating arrangement, podium, lighting, projector, where you need to stand.
~ Be prepared for computer problems – have the presentation on a USB memory stick just in case.
~ Keep slides simple. Use to emphasise points but not to bore audience with detail.
~ Check your spelling!
Source
First Polish free weekly in Ireland Filed
The first Polish free weekly in Ireland “Nasz Glos” debut its new layout on 10 January. The new design will feature more pictures and is targeting young readers. The newspaper wants to become a platform for public debate, and be more transparent.
The newspaper has also undergone a few changes, including a more `dynamic` and `clear` layout, restructuring of editorial processes and editorial focus, reorganization of content, addition of new material, a new designs well as a new logo. The editorial/advertising ratio will remain the same.- Our Polish Community in Ireland is fast moving, very modern. It’s changing and growing. We need to have a paper that feels like that, too – says Marcin Klinkosz, Editor-in-Chief. – One of the main focus points will be the interaction with the readers. We want “Nasz Glos” to become the voice the Polish Community. And I’m sure that “Nasz Glos”,thanks to the changes we’re bringing in, still will be a better and more attractive newspaper for all readers.The new layout of “Nasz Glos” reflects the key issues defining “Nasz Glos” identity and its place on the Polish mediamarket in Ireland. Re-designed “Nasz Glos” aims to be more competitive for other quality weeklies.
Source
Tequila tipped to win Domestic & General account
Tequila is tipped to win the integrated pan-European advertising account for Domestic & General, the UK’s largest provider of warranties for domestic appliances.The agency pitched against a number of undisclosed agencies and it is not known if there was an incumbent. The AAR oversaw the review.
It is understood the appointment comes ahead of aggressive expansion plans by
Domestic & General, which is looking to move into new markets.The company is already in some European markets and operates in Australia. Tequila is expected to focus on marketing activity in France, Italy, Germany and Poland.In August, the company appointed Jonathan Grisdale as its dedicated international managing director with responsibility for leading its international team and developing its global business.Domestic & General provides breakdown plans for over 100 appliance brands, over 2,000 independent high street retailers, banks and catalogue companies, and also operates a consumer service. Last year, it processed over 1.5 million claims.The company has been operating for over 50 years and started out providing warranties for black and white televisions. It now caters for almost every household appliance, including washing machines, widescreen TVs and PCs.
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Online Advertising Industry – Predictions for 2009
Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend. First, the sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers.Second, even though most advertisers are increasingly cautious with their budgets, they still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video.Search marketing spending will grow by 14.9% in 2009, to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant. Two basic assumptions support this eMarketer projection. Search is highly measurable, so it will maintain its place in many budgets and increase in some others, as advertisers look for secure and effective methods to combat fear in an economic meltdown.Also, consumers—who monetize search ads by deciding whether or not to click—will take money off the table by shopping less, and put money back on by searching for deals. Although search advertising will grow less in 2009 than in any previous year, its inherent strength will mean greater spending gains than for any other major form of advertising, whether online or offline.Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. That will be the lowest year-over-year increase for online advertising ever. Yet it will still be a robust increase compared with nearly all other media. Get the full story at eMarketer.com
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Posted in Jobs on January 7th, 2009
Group Account Director – Advertising
My client is one the true great advertising agencies working with an array of Irish and global household brands covering everything from FMCG through retail into government. This agency produces creative and effective communications that not only reflect the zeitgeist but also influence it.
Owing to an internal restructure this agency is looking for a high achieving advertising professional to join their client service team as a group account director. You must have a proven track record in delivering inspired and successful above the line communications on behalf of blue chip clients.
You will be comfortable working at the highest level within your client accounts, and be proactive in driving internal teams to deliver highly focused, strategic campaigns with a thorough understanding of the entire lifecycle of the campaign and message.
This agency places a special emphasis on their own insight and in-depth understanding of their clients’ needs and fully utilise research and consumer planning to ensure that they nail the brief first time. Therefore sold experience working across client service, creative and planning is required to fully fill this role.
This agency offers an unrivalled career move into the top of the Irish advertising industry and will ensure your career potential reaches its peak.
To have a chat about this opportunity, please give me a call on my direct line (01) 609 0168 or mobile 087 222 5272.
Source
MARKETING MANAGER, € 55,000 – € 55,000
Responsibilities include: Reporting to the CEO , overall Marketing and communications plan formulation, development and implementation Build Comapny’s brand in international markets and establish the company as recognized market leaders
Development of new marketing collateral and localization of all relevant material Administration duties which include the development of a database of customers from various countries, Developing media relations, web marketing and PR opportunities Development of an online marketing strategy and overall management of the website and its content Organising exhibitions, seminars and support marketing in export markets
Liaising with channel and technical partners Occasional overseas travel to meet customers and partners. Requirements: Self Starter Assertive Dynamic Proven track record of building a worldwide brand in a similar role Degree in Business, Marketing or a related discipline
Additional languages an advantage
Min 3 – 5 years marketing experience, preferably in the IT/ healthcare industry.
Excellent communication skills
An ability to work under pressure to meet deadlines
Source
MARKETING EXECUTIVE, €35000 – €45000
A leading FMCG company based in Dublin 12 is recruiting for a Marketing Executive. This is an excellent opportunity to join an international company.Job Description;To work within the Marketing Department and support the Trade Marketing Manager in all activities from a trade and consumer perspective. This will also involve supporting a salesforce of 25 people.
Roles/Responsibilities Produce full range of marketing material – POS, trade POS, media Brand Management – brand strategy, monitoring brand performance Compile monthly trade activity reports Coordinating merchandising activity .
Organising mailings to trade customers Coordinating, producing and customising price lists
Preparing for trade events – ensuring there is ample supplies of stock, gifts and marketing materialSkills/Experience Minimum 3 years experience in a Marketing Executive role within the FMCG sector Proficiency in MS Office is essential
Education / Professional Qualifications Must hold a Degree in Marketing or similar qualification
Personal Attributes; Ability to work on your own initiative is essential
Excellent communication skills required
Ability to multi-task is a must
Source
Trade Sales Exec – Advertising, €40k + benefits
Requirements:1-2 years advertising sales experience,Proven track record in sales.
BtoB sales experience is a distinct advantage,Excellent lead generation and business development skills is required.
If you are interested in having a chat send your CV to stephen@stelfox.ie or call Stephen on 01 679 3184
Source
Advertising Operations Executive – Spanish or Italian, Yahoo
About the Job Responsible for the successful execution of multifaceted advertising campaigns across the Yahoo! network on behalf of our clients. As the adops exec you will ensure that your portfolio of business delivers all the requirements set for these campaigns in terms of impressions (page views) and revenue recognition by the deadline set.
Success will be determined by your ability to co-ordinate the scheduling of campaigns, working closely with the sales and client services teams to ensure smooth progression of ad campaigns and ultimately the success of the team against its financial and non-financial goals.Requirements
• Must be organised with a keen eye for detail
• Must be numerical and accurate
• It is essential that the individual is able to work under their own initiative demonstrating their ability to prioritise workload and juggle multiple tasks
• Excellent administrative, communication and inter-personal skills
• Must enjoy working in a pressurised and fast-paced media sales environment
• Positive attitude is a must
• Must be reliable, approachable, confident and flexible
• Must be a team player
• Must be able to speak English and fluency Spanish or Italian
• Enthusiastic about working with sales team
• Should have some knowledge of the Internet
• Should have some knowledge of Microsoft Office applications
• HTML/rich media knowledge/experience would be an advantage but not necessary
• Minimum of 1-year trafficking experience is beneficial
To be successful in any role at Yahoo! requires someone who has a sense of urgency, doesn’t take themselves too seriously, is passionate about the internet, happy to roll their sleeves up and get stuck in, game for a laugh, happy in an informal, hectic environment, who enjoys working under pressure to tight deadlines and has a high tolerance for ambiguity and change.
Responsibilities
• Order generation
• Receive and check creative material from advertisers and ad agencies
• Co-ordinate scheduling of campaigns
• Working closely with finance to ensure that revenue is recognised accurately
Campaign management
• Creative swaps and revisions
• Monitoring impressions (page views) and revenue status of ad campaigns, ensuring campaign delivers according to contract
• Performance optimisation and make good Customer service
• Frequent liaison with clients and agencies to chase up creative and answer queries etc.
• Daily liaison with sales team to ensure smooth progression of ad campaigns and feedback to sales person as to campaign performance
• Provision of excellent all round customer support for sales teams and advertisers
Source
Posted in Events on January 7th, 2009
Nov 14th – Jan 11th 7 UP`s Christmas on Ice, RDS
Nov 30th – Feb 1st Cinderella, Gaiety
Dec 20th – Jan 4th Aladdin – Olympia Theatre
Dec 26th - Jan 11th Funderland, RDS
Jan 1st New Years Day
Jan 6th – Jan 10th BT Young scientist, RDS
Jan 7th Back to School (Most)
Jan 7th – April 18th Disney`s High School Musical – Tour
Jan 19th – Feb 1st Tennis – Australian Open
Jan 23rd – 25th Holiday World, RDS
Jan 24th Bride of the Year Show 2009, RDS
Jan 26th Chinese New Year
Jan 28th – Feb 1st Temple Bar Traditional festival of Irish, Music & Culture
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